Demand Generation Manager (Content-led, US Market)

Location: Poland/Europe, remote.

Salary: 13.000 PLN - 17.000 PLN monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service! 🌍

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people.

About Lyro AI

Lyro is Tidio’s AI agent for customer service that aims to provide trustworthy, reliable, and ethical AI support. We help companies add an AI team member to their support operation, often alongside an existing help desk, so they can improve speed, consistency, and customer experience without overhauling their stack.

About the role

You will lead Lyro’s demand generation efforts by building a content-led engine from scratch, taking full ownership of this area end-to-end.

Written content will be your main focus, but you’ll also host programs like webinars, podcasts, and experiment with other formats and channels that drive qualified leads.

You don’t need to be a fan of writing to succeed — what matters is your ability to think strategically about content, select the right narratives and formats, and create measurable results, whether independently or with AI help.

In this role, you will design and iterate programs with a sharp focus on impact, testing approaches and formats strategically to maximize pipeline and lead generation, while collaborating closely with channel owners across paid, SEO, lifecycle/email, and product marketing. As an integral part of the content team, you will report directly to the Head of Growth. 

Tech stack: Ahrefs, Google Search Console, SmartLead, MixMax, LLMs (ChatGPT, Claude, Gemini, and more), Microsoft Clarity, Wynter, internal tools and AI agents, WordPress, Profound.

As the Demand Generation Manager, you will:

• Design and run demand generation programs using content-led formats such as webinars, expert interviews, podcasts, reports, and narrative campaigns.

• Create high-quality written content that supports the pipeline, including landing pages, guides, case studies, and sales narratives — while experimenting with new formats and channels that convert into qualified leads.

• Run webinars and virtual events — generate topics, recruit speakers, manage logistics, moderate or host sessions, and repurpose materials into content assets.

• Develop campaign concepts — craft messaging and content series that resonate with audience pain points and buying committees.

• Collaborate with paid marketing, SEO, lifecycle/email, and product marketing teams to align messaging, content, and positioning across channels.

• Build credibility through customer stories — conduct interviews, create testimonials and case studies, and convert insights into pipeline-supporting programs.

• Project manage delivery — plan timelines, coordinate stakeholders, and ensure content and programs ship on time and with quality.

• Define lightweight success metrics, measure impact, and iterate programs strategically to improve content-led demand generation outcomes.

You are a perfect fit if you have:

• Mindset that treats content as a growth lever to generate measurable results, not just as writing output.

• Fluency in English at a native, bilingual, or C2-level to communicate with US audiences, including hosting webinars, online events, or podcasts.

• Experience in B2B demand generation or growth marketing (SaaS or tech preferred), ideally in roles with high ownership or early-stage initiatives.

• High ownership and autonomy — able to turn ambiguous goals into executed programs and build new initiatives from the ground up.

• Analytical mindset — comfortable working with metrics and using data to improve programs and campaigns.

• Familiarity with AI tools to craft and scale content-led programs.

• Comfort hosting webinars, online events, or podcasts, and appearing on camera when needed.

• Strong project management skills, including planning, coordination, and follow-through.

• Ability to collaborate effectively with cross-functional teams in a fast-moving and experimental environment.

You will earn extra points for:

• Experience in marketing to mid-market/enterprise buyers or working with multi-stakeholder messaging.

• Background in customer service, CX, help desk, or AI-related products.

We would like to offer you:

• A unique opportunity to build the demand generation engine from scratch for our pioneering AI agent — one of the first in the world for customer service — with direct impact on business results.

• Working in a small team and flat structure, with real decision-making power and a shared passion for growth that matters.

• Great development opportunities - learn by solving real, high-stakes challenges on the job, supported by company-sponsored courses and conferences.

• Salary: 13k PLN - 17k PLN monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

• Remote work model with flexible hours.

• Possibility to work from one of our offices in Szczecin/Warsaw or access to coworking spaces.

• 26 days off guaranteed in a year.

• Sport & wellness benefit - no extra charge.

• Private medical care - no extra charge.

• Mental well-being program – individual therapy sessions and resources for employees.

• Free access to one of the most popular e-book/audiobook services.

• Regular social events (company-wide offsites, team events).

• Individual work tools—MacBook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs

What happens when you send your CV?

• Call with a recruiter.

• Task.

• Final interview with the Head of Growth

• Offer and fireworks 🎉