Growth Marketing Manager (Uploadcare Team)

About Us

Uploadcare is a leading file management and content delivery platform, enabling developers worldwide to upload, manage, process, render, optimize, and deliver digital content for applications and websites via a powerful suite of APIs. The developer-oriented platform was founded in 2011 by experienced web development and image processing enthusiasts who encountered problems with uploading and file management and decided to create an all-in-one solution that worked at scale. 13 years later, Uploadcare has grown rapidly, garnering clients like L’Oreal, PandaDoc, Buffer, Zapier and more.

Uploadcare is part of Tiugo Technologies, a suite of market-leading API-first developer platforms focused on content creation and digital collaboration, including CKEditor, TinyMCE, and ButterCMS. Together our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but you’ve probably used our software.

Your New Role

We are seeking a Growth Marketing Manager to join the Uploadcare Marketing team. This unique role requires a results-driven, creative, and analytical professional who thrives at the intersection of strategy, execution, and experimentation. You will be instrumental in driving self-service customer acquisition, conversion, and expansion by optimizing marketing campaigns, enhancing the website experience, and collaborating cross-functionally to refine product and pricing strategies.

The ideal candidate combines a growth marketer's tactical expertise with a strong technical aptitude, excelling at crafting data-driven strategies, executing impactful campaigns, and continuously improving conversion rates. If you are passionate about optimizing user journeys and building scalable marketing programs, we’d love to hear from you!

This person will report to the Director of Marketing at Uploadcare, and will work remotely.

Key Responsibilities:

• Develop, manage, and execute growth strategies to drive self-service customer acquisition, retention, and expansion and achieve our self-service bookings goals.
• Own the end-to-end self-service customer experience, map current customer journey, and through testing and experimentation, constantly optimize this experience to drive business outcomes (free trial signups, paid conversions, onboarding, activation, expansion).
• Drive continual top-of-funnel traffic to our branded web experiences and own the process and experience of converting visitors to paid users. Work closely with Product Marketing, Content, Paid Media, Creative Services and DX teams to drive continued traffic growth. 
• Collaborate with Self-Service team to establish the self-service and growth strategy.
• Create and optimize high-impact campaigns, such as email marketing, paid media, sponsored placements, and referral programs, to support trial-to-paid and free-to-paid conversions.
• Collaborate with Product Marketing to support outbound ABM campaigns to target high-value accounts.
• Provide insights and recommendations on product packaging and pricing strategies as well as in-product experiments that will drive business results.
• Analyze key self-service metrics (traffic, free trial signups, paid conversions, onboarding, activation, expansion and churn), identify growth opportunities and refine strategies to maximize ROI and growth.

Job requirements

To be successful in this role you need the following:

• 5+ years in growth, demand generation, product marketing, or similar roles focused on designing and implementing product-led growth strategies in a high-growth B2B SaaS startup environment.
• Experience working with developer-focused products would be a strong plus.
• Proven expertise in end-to-end campaign development, execution, and measurement across various channels (website, email, paid media, etc.), as well as experimentation and A/B testing.
• Hands-on experience using CRM (HubSpot, Salesforce), web and product analytics tools (Google Analytics, Looker, Tableau), and A/B testing platforms (e.g. VWO) to interpret data, create alignment around actionable insights and translate it into applicable changes.
• Fluency in English, both written and spoken.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Excellent organizational and project management skills to juggle multiple projects and effectively deliver complex programs working across multiple teams.
• Self-starter with a strategic mindset and hands-on approach.
• Comfortable working in fast-paced, cross-functional environments.

Why join us?

Our people are a huge part of what makes us a great place to work! Aside from a great team, some of our benefits include:

• Annual financial bonus depending on the company’s performance.
• Flexible schedule and fully remote work.
• Opportunities to take advantage of LinkedIn Learning, internal training sessions, language platform, and other professional development resources to grow your skills
• Extra leave for Tiugo Day - our company’s foundation day and your birthday.
• Access to a mental health and well-being platform with 24/7 dedicated psychological support.
• 2 weeks of paid parental leave for our contractors.