Marketing Automation Specialist

TL;DR

Who should apply for this role?

Please note that both fluent Polish and English languages are crucial in this role. If your level isn't at least C1 it means sadly we'll not move you forward in this recruitment. Please wait with your application for another role where one of the languages isn't required.

Also, there's no possibility of working fully remote. We need a person in this role to come to the office at least twice a week. 

Do you tick these two language boxes as C1 or C2 and hybrid work model? Great! Keep reading :) 

In this role, you’ll take the lead on our marketing automation efforts at Traffit, focusing on optimizing processes for our lead base. This means you’ll design and implement strategies that enhance our lead generation, nurturing, and scoring through automation.

Outside of that, you’ll also help refine our existing mailing list and develop and manage effective email campaigns. We see these responsibilities at Traffit going hand in hand with marketing automation. Together they should create a powerful strategy.

You thrive in the environment where you have a lot of space to experiment, try your own ideas and you don’t need micromanagement. You’ll know your goals and get support from the marketing team but it’s you who drives your work forward.

After reading our Traffit Code which is a reflection of our culture, you think “It’s all about me and it’s what I’m looking for!”. It’s a very important part as we follow the Code in our daily activities and refer to it a lot.

Traffit Code

We have to do the things nobody else has done before. 

It will not be easy. It was never supposed to be. 

If you are not breaking things, you are not trying enough.

Failing is only valuable when we are better because of it.

Growth is everything. 

If you are growing as an individual, the business will be benefiting. 

If you are not growing, the business will be suffering. 

Grow more. 

We don’t count effort, we count outcomes. 

We should be great as individuals and unstoppable as a team. 

You see an offer between 8,207 zł to 9,909 zł gross (that’s an equivalent of 12 to 14 level on our salary pathway) as enough potential to get started at Traffit. If you are growing, Traffit is growing, and your salary and promotions will reflect that. We’re open to people who want to earn more within time in the company as they grow, develop and achieve the company's goals.

It’s a role when you’ll come to the office located in Gdynia at least twice a week. We use this time to connect as a team, work on our projects together and discuss common challenges in upcoming projects (we won’t sugarcoat you - there are always some). 

You should not apply if:

• You prefer to work in a large team. There is nothing wrong with this, however, in this role, you will not have access to a huge team of specialists to collaborate on projects. We have great contractors who can assist you but we don’t have on-demand designers etc.
• If you don’t want your job satisfaction to be linked to results. At Traffit we don’t need everyone to succeed all the time. We learn from failing. However, each role at Traffit is connected to KPIs and numbers as we emphasize in Traffit Code. We use them to understand how successful our ideas and work are.
• You don’t like to experiment. At Traffit the most successful people are those who question the status quo and are not afraid to try new things in search for achieving the best results.
• If you’re looking for a fully remote job.

If you got through those first points and want to see the more detailed version, keep reading.

What experience do we think makes sense for this role?

Our must-have:

•  Experience in creating and maintaining marketing automation sequences across multiple channels, including email, performance marketing, and in-app messaging.
• A background in inbound marketing, lead generation, and lead nurturing.
• A foundational understanding of recruitment and recruiters, as this knowledge will help you design a more relevant and valuable user experience.
• Knowledge of tools such as Zapier, GetResponse, Pipedrive (or similar). 

Our nice-to-have:

• Experience managing marketing automation for a SaaS business or product.
• Familiarity with working across both English and Polish-speaking audiences.

Key Responsibilities:

1. Marketing Automation:

• Developing and implementing marketing strategies using automation tools.
• Analyzing your results, including insights from challenges and areas for improvement, to inform future strategies.
• Selecting the software and tools that best support our marketing efforts.
• Coordinating with external partners for advertising campaign support.

2. Lead-gen marketing:

• Executing and managing marketing campaigns with a focus on lead generation.
• Using analytical tools to assess and optimize marketing activities.
• Optimizing and maintaining our mailing list.
• Creating and managing email lead-gen campaigns.

What can you expect from working with us? 

TOP 3 are:

• full transparency, including transparent salaries
• work environment that supports your growth 100%
• unlimited PAID holidays

What else?

• Zero micro management. At Traffit we don’t have time to check ‘what’ people do everyday. We prefer to give people responsibilities, and trust they deliver in their own way.
• opportunity to implement your solutions (even though they might fail - it’s ok! Just own the solution to it),
• informal atmosphere encouraging honesty,
• super supportive team
• occasionally dogs in the office ;)

What company will you join?

We’ve created recruitment software that’s used by nearly 700 clients worldwide – including Randstad, Volkswagen, and Brand24. HR Tech is developing quickly, and so are we. This stage of rapid growth and expansion can be translated as organized chaos ;) There are 24 of us in Traffit team, and each team member is a vital part of our growth internationally. 

Perks of working with us:

• an employment contract or B2B - you choose
• clear goals to achieve,
• hybrid work model,
• health and life insurance and MultiSport card,
• celebration – from birthdays and anniversaries to recognizing our teammates’ awesome work.

Decided to apply? Great! 

Find out what happens next:

Your entire process will ideally take up to two weeks – from sending us the application to the (hopefully positive) decision. It goes like this:

• we have one working day for reviewing your application,
• if we want to continue, you’ll get a short task and two days to prepare it, and you’ll get the feedback after one day,
• then we’d like to set up the interview – no stress, you’ll get the questions we’d like to ask you beforehand!
• if your interview is successful, you’ll be invited to short 20-30 minutes meeting with our Chief Growth Officer - Mick Griffin,
• If we like each other, we’ll ask you for a referral from the company you worked with (company of your choice).
• As a final step, we’ll make you an offer and ask you for the decision in up to two working days :)

You’ll always hear from us, no matter the decision – we don’t ghost.

If you have any more questions before applying, feel free to contact Anika Osmólska, our Head of People and Culture via LinkedIn or via email: anika.osmolska@traffit.com.