Marketing Campaign Expert

About the Company

We are looking for a highly motivated individual to drive the planning and coordination of our strategic marketing programs, focusing on demand generation and high-quality lead acquisition. This role requires knowledge of modern B2B marketing strategy, effective segmentation, and tactics. Your role will be critical in developing multi-channel journeys and creating compelling content to effectively guide users through the entire customer journey, directly supporting Trans.eu’s growth targets across European markets.

About the Role

• Developing Marketing Programs: Designing and executing multi-channel marketing programs to generate leads, boost engagement, and reactivate ex customers.

• Planning and Coordinating Campaigns: Developing and running integrated marketing campaigns across various channels, defining the required channels and coordinating their use by Performance and Marketing Automation Experts (email, social media, web).

• Creating Marketing Content: Collaborating with creative teams to deliver high-impact campaign assets (e.g., landing pages, e-books, webinars, videos, market insights).

• Marketing Automation: Co-developing and optimizing automated workflows to personalize communication and segment customers.

• Website Management: Coordinating and launching conversion-focused websites and landing pages.

• Analysis & Optimization: Monitoring campaign performance and analyzing key metrics to identify growth opportunities and continuously improve our efforts.

Qualifications

• Essential Skills & Expertise:

• B2B Growth Marketing: Deep understanding of B2B marketing funnels, data-driven growth tactics, lead generation, and sales acquisition with ability to analyze data.

• Digital Campaign Execution: Proven ability to plan and coordinate campaigns across digital channels (social media, paid, email).

• Content Marketing: Skilled in creating and commissioning engaging content in various formats (text, visual, video).

• Marketing Automation: Familiarity with tools such as Synerise or HubSpot.

Preferred Skills

• TSL Market Knowledge: Understanding of the Transport, Freight Forwarding, and Logistics industry.

• Project Management: Experience using tools like Asana to track campaign progress.

Soft Skills

• Results-Driven: Business oriented and focused on achieving marketing KPIs through continuous improvement.

• Creative & Innovative: Ability to generate new ideas and solve problems creatively.

• Time Management: Skilled at prioritizing tasks in a fast-paced environment.

• Communication: Strong interpersonal skills for effective collaboration with internal and external stakeholders.

Benefits

• Private LuxMed healthcare, free preventive check-ups, and back relief massages

• Budget for equipping a remote workstation and gift vouchers

• Buffet-style breakfasts prepared on-site

• Team-building and family trips to a private lakeside resort.

• Multisport card