Operations Specialist - Hungary

Only fluent Hungarian speakers will be considered for this role

Job description:

1. Brand Perception & Metrics Analysis

• Understand and actionize mobility industry perception, awareness, consideration, and category landscape in Hungary (and SCEE markets)
• Analyze and actionize key metrics to understand opportunities for demand growth

2. New rider acquisition

• Execute scaled strategies to acquire new riders through targeted campaigns
• Identify local growth opportunities, leveraging data insights and local market trends.

3. Rider (re)engagement

• Design and execute retention strategies to maintain rider loyalty and boost engagement
• Execute CRM to foster long-term relationships with the rider base

4. Marketing & CRM Coordination

• Coordinate and execute integrated marketing campaigns across OOH, digital, and influencer channels.
• Collaborate with external partners and agencies to amplify brand messaging in Hungary.
• Lead CRM initiatives, ensuring riders receive relevant and timely communication across touchpoints.
• Localize scaled campaigns and manage localization to other necessary markets. 
• Occasionally coordinate and manage driver and partner-facing communications.

5. Requirements

• Fluent in Hungarian and English; additional European languages are a plus.
• At least 2 years of relevant experience.
• Minimum of a Bachelor’s degree.
• Good communication, organizational, analytical and project management skills.
• Knowledge of SQL is a plus