Marketing Specialist for France

Hey there! Are you passionate about French marketing and eager to make a real impact in a dynamic, international setting? If so, we have the perfect opportunity for you at Vasco Electronics in Poland! 

Place of work: Poland
Work mode: Hybrid
Full time: Full time
Contract type: Employment contract, Contract of mandate, B2B

Salary:
UoP/CoE (gross): 9000 - 11000 PLN
UZ (gross): 9000 - 11000 PLN
B2B (net/h FV): 70 - 80 PLN/h

Job Description

• Develop and execute creative marketing activities that drive brand recognition, engagement, and sales in the French market.

• Create, test, and optimize content across various marketing channels and for diverse audiences (B2C/B2B), ensuring it resonates with local preferences and trends.

• Collaborate with in-house teams to adapt and enhance campaigns and materials specifically for French-speaking audiences.

• Establish and maintain relationships with external service providers and partners, including affiliates, influencers, agencies, and resellers, to strengthen brand presence.

• Lead and manage marketing projects such as seasonal promotions and product launches, delivering impactful, on-brand campaigns.

• Analyze campaign results and profitability, delivering regular performance reports to measure effectiveness and adjust strategies as needed.

• Prepare and oversee local digital marketing campaigns tailored for the French audience.

• Manage ad hoc marketing projects as they arise to address market needs or take advantage of sudden opportunities.

• Oversee social media profiles (Instagram, Facebook), maintaining and posting engaging content, and responding promptly to comments and inquiries.

• Ensure brand consistency across platforms and align all content with Vasco's brand book guidelines.

Requirements

• C2 French speaker with fluent English (min. B2) skills.
• Strong knowledge of French e-commerce platforms and familiarity with Amazon FR.
• 3+ years of proven experience in marketing, social media management, and product launches.
• Excellent organizational skills with an ability to prioritize and manage multiple projects independently.
• Self-driven and proactive with a problem-solving attitude.
• Availability to meet the demands of a dynamic role in a rapidly evolving company.
• Understanding of French culture and consumer behavior to tailor marketing strategies effectively.
• Familiarity with technical products and e-commerce is a plus.
• Proficiency in marketing tools such as Awin, Google Ads, Google Analytics 4, Meta Ads, Bing Ads, and Avis Vérifiés is a strong advantage.

Nice to have

• Experience in cooperation with the B2B sector and running B2B campaigns will be an additional asset

Our Offer

International

• Well-established, fast growing, international company with colleagues from all around the world
• Development initiatives
• Freedom to create, test, learn and grow in a small team
• Flexible working hours
• Hybryd working mode tailored to company's and your needs 

PL

• A values-based environment and a friendly, informal atmosphere - no pompousness, with cool people and good coffee
• A budget to use on the Worksmile platform, which offers access to benefits such as Multisport, Allianz, Luxmed, PZU, and many more
• Subsidy for corrective glasses (800 PLN)
• Team-building events
• Office attractions such as PS5 + VR2, a pet-friendly office, snacks, and fresh fruit
• Office parking