Vasco Electronics
W Vasco od 2008 roku zajmujemy się łamaniem barier językowych. Produkujemy oraz sprzedajemy elektroniczne tłumacze. Jesteśmy polską firmą, która wywodzi się z Krakowa, ale od lat działamy na rynku międzynarodowym.
We are currently seeking a dynamic and enthusiastic Marketing Specialist for Romania on a 1.5-year substitution agreement. Based in the vibrant city of Kraków, you'll have the flexibility to work fully remotely or in a hybrid mode. As a Marketing Specialist, you will be responsible for devising and executing marketing strategies targeted at the Romanian market. Your daily duties will include developing and managing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to enhance our brand presence. You will play a pivotal role in driving our outreach efforts and engage with our international audience
Work mode: remotely from Romania or hybrid
Full time: Full time
Contract type: Employment contract (only in Poland), B2B
Salary range: 70-80 PLN net/h B2B or 9000-10000 PLN gross CoE
Job Description
Develop strategies and tactics to boost brand recognition in the Romanian market, with a strong focus on TikTok and other social media platforms (Instagram, Facebook, YouTube, etc.).
Prepare market research for brand development and social media expansion in Romania.
Create engaging marketing content optimized for SEO — including blog articles, social media posts, TikTok scripts, translations, and more.
Drive content marketing initiatives — including planning, creating, and distributing relevant and high-quality content across social media, blogs, and websites.
Design and execute local digital marketing campaigns, primarily leveraging social media, influencer collaborations, and content marketing strategies.
Produce promotional content specifically tailored for TikTok and other relevant platforms to build brand visibility and drive engagement.
Research, build, and maintain strong, long-term relationships with influencers, content creators, partners, and local media — especially creators active on TikTok, Instagram, and YouTube.
Manage the identification, onboarding, and performance monitoring of influencer marketing collaborations.
Collaborate closely with marketing, sales, and product development teams to enhance brand visibility and sales performance.
Provide detailed activity and campaign reports, analyzing social media performance, influencer collaborations, and content marketing results.
Requirements
Native Romanian and Fluent English (written and spoken).
Proven 3+ years of hands-on experience in marketing, with a strong focus on social media, content marketing, and influencer marketing.
Advanced skills in content creation, particularly for TikTok, Instagram, blogs, and other content distribution channels.
Practical experience in managing influencer relationships and coordinating influencer campaigns.
Strong organizational skills and ability to plan, implement, and track multi-channel marketing campaigns.
Highly proactive, self-driven, and able to work independently with minimal supervision.
High availability and readiness to act quickly according to social media trends.
Deep understanding of Romanian culture, local social trends, and youth-oriented content.
Familiarity with technical devices and the e-commerce sector will be an advantage
Nice to have
Solid knowledge of Romanian e-commerce platforms — especially eMAG.ro - Căutarea nu se oprește niciodată (knowledge of affiliate marketing is a strong plus).
Our Offer
International
PL
Brutto za godzinę - UoP
Netto za godzinę - B2B
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