Head of Marketing for VL Group

At VirtusLab Group, we build future-ready software that helps businesses reach peak performance. Now, we’re looking for a confident and strategic Head of Marketing (HoM) who will lead and activate marketing across the entire VirtusLab Group, including VirtusLab, plus three specialist & unique brands (Softwaremill, Sensinum, and ReasonField), to deliver growth, greater visibility, and market traction.

About the role

It’s a role for a proven marketing leader with a deep understanding of the developer audience, a feel for technical storytelling, and a drive to make a measurable business impact.

From Day 1, you’ll:

• Activate marketing across all brands – work closely with existing marketing teams (VirtusLab & Softwaremill) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences.

• Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days.

• Showcase European excellence – promote VirtusLab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US.

• Unify and differentiate – establish VirtusLab as the Group parent brand while strategically positioning and activating sub-brands where relevant.

• Act as a visible and authentic ambassador of VirtusLab Group – sharing our story across public channels, conferences, and executive communities to build trust and recognition.

• Leverage modern AI tools – apply AI-driven tools to boost team productivity, campaign impact, and marketing efficiency.

• Cooperate with Tech Executives and CxOs – offering insight, strategy, and confidence in marketing-led growth.

What we expect in general

• ~10 years of senior marketing experience in IT consulting or professional IT services.

• Technical audience fluency – deep understanding of developer ecosystems, with the credibility to speak to experts in Scala, AI/ML, and DX.

• Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue.

• Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics.

Nice to have

• Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction.

• Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision.

A few perks of being with us

• Flexible hybrid work model

• Home office reimbursement

• Language lessons

• MyBenefit pointsPrivate healthcare

• Training Package

• Virtusity / in-house training

And a lot more!