Marketing and Communications Specialist

About the Webellian

Webellian is a well-established Digital transformation and IT consulting company committed to creating a positive impact for our clients. We are driven by shared values, strong principles, and a passion for innovative and disruptive technologies. We are a community of engineers and senior advisors who work with our clients across industries, playing a deep and meaningful role in accelerating and realizing their vision and strategy.

About the position

We are looking for a seasoned multilingual Marketing and Communications Specialist  to strengthen our customer engagement and to increase the reach and impact of our brand through the delivery of high value and influential marketing, communications and PR in Poland and abroad. Your main duties will also include internal communication and support the CEO and the CGO in implementing their communication strategy. The ideal candidate will be an excellent communicator, with brilliant presentation and organizational skills. You will report to the CGO.

Key responsibilities

B2B Marketer

• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all marketing materials

• Produce and keep up-to-date a clear set of brand and style guidelines

• Develop and present service presentations

• Create content for website, print, other media, and online campaigns

• Develop and execute B2B marketing plan for lead generation that may include ad campaigns, email campaigns, online content, participation in industry conferences and events

• Partner with and manage digital agencies/vendors, as needed

• Develop and manage the use of marketing tools and their integration with the internal systems

• Perform industry and competitive analysis

• Manage marketing budget alongside the CGO

Social Media Specialist

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

• Create editorial calendars and syndication schedules

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Internal & External Communication

• Write and produce presentations and press releases

• Organize and attend promotional events such as conferences, open days and exhibitions

• Develop diverse communication channels, e.g. intranet, social media, print, chats, digital screens, email, landing pages, micro websites as the appropriate means for communicating with staff depending on the nature and context of different communications

• Design a framework for clear and effective employee communication on a broad variety of topics to create a sense of shared target

Competencies

• 5+ Experience

• BS/BA in Communications, Marketing, Business, New Media or Public Relations

• Fluency in English and Polish; French is a nice to have

• Proven success in consulting, writing, editing (photo/video/text), presentation and communication skills

• Clean and clear copywriting skills in English and Polish are mandatory

• Previous experience in B2B marketing is a most

• Writing experience within the digital sector is considered an advantage

• Excellent working knowledge of major social media channels

• Perfect usage of Canva and other presentation tools 

• Feel comfortable reporting to multiple C-levels in a highly dynamic and agile environment

• Positive attitude, detail and customer oriented  with good multitasking and organizational skills

What we offer

• Contract under Polish law: B2B or Umowa o Pracę

• Benefits such as private medical care, group insurance, Multisport card

• There are English classes available

• Opportunity to work with excellent professionals

• High standards of work and focus on the quality of code

• New technologies in use

• Continuously learning and growth

• International team

• Pinball, PlayStation & much more (on-site 🤫)