GOC | Senior AdOps Specialist

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior AdOps Specialist who will:

• Interact effectively with internal PL Team as well as regional’s (Europe, U.S., Asia) and be proactive and strong communicator for all of them.

• Support CM360 campaign launches setups and post launches verification according to WPP Media established guidelines.

• Join kick off calls with regional teams to understand advertising specifications and discuss customs or complex executions.

• Support GOC Director with internal processes and tools implementations.

• Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to contribute to the updating or build new processes that support changing industry needs.

• Ensure campaigns comply with WPP Media’s global policies and guidelines. 

• Produce daily campaign reports, including daily pacing, data inputting and providing commentary to regional Media Activation teams. Work closely with manager to serve as a point of contact between ad server and internal business units.

• Own internal project pipelines and queues to ensure an accurate execution of campaign executions and setups.

• Lead the adherence of operations processes, delegating to junior staff, ensuring staff adoption and assigning tickets as necessary. Help them with QAing their tasks and their everyday work. 

• Become expert in day-to-day quality control and technical communications, monitoring execution and troubleshooting issues as they arise.

• Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns.

• Efficiently distribute tags, trackers, and creative assets to all media partners.

• Monitor and report on campaign checks across channels/platforms and ensure data accuracy for campaign reporting tools and WPP Media campaign management software. 

• Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed.

• Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking.

• Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Bachelor’s degree.

• You are proficient in English (B2+).

• Some managerial skills and/or desires to manage growing team.

• Good time management skills and overall work organization standards.

• You have 3+ years' experience in digital media agency or digital ad serving ecosystem (CM360 as main – Flashtalking nice to have).

• Have some experience/knowledge about with Google Ads, Facebook Business Manager, or DV360.

• Advanced Excel skills. 

• You have experience with ad serving technologies.

• You are detail oriented with strong prioritization skills.

• You are flexible, personable attitude with the willingness to go the extra mile.

• You have excellent communication skills, both verbal and written.

• You are proficient in Microsoft Excel and Google Sheets.

• Practical experience with Google Tag Manager will be an asset.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.   

Please read our Privacy Notice for more information on how we process the information you provide.