Marketing Automation Specialist/ Administrator

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Job description

We’re looking for a Marketing Automation Specialist / Administrator with experience in Marketing Automation platform to help us streamline our marketing efforts, scale our campaigns, and drive revenue through intelligent automation.

Key Responsibilities: 
• Supporting in email/sms marketing campaigns development and execution, which includes segmentation, testing and deployment of automated paths of communication.
• Monitor and report on campaign performance using HubSpot analytics and dashboards.
• Create and manage database segmentation for campaigns in marketing automation platform.
• Collaboration cross-functionally with other departments and foreign branches
• Work with Content and Design team to get the required email/sms content created.
• Document and maintain marketing automation platform processes and procedures.
• Provide feedback and guidance for revisions of foreign branches email/sms local activity.
• Support internal teams and foreign branches by troubleshooting any errors that are reported by them.

What We’re Looking For
• 2+ years of hands-on experience with Marketing Automation platform (HubSpot Marketing Hub will be a big plus).
• Strong understanding of marketing funnels, email marketing, lead nurturing, segmenting database and customer lifecycle marketing.
• Proven track record of building successful automated campaigns that drive conversions.
• Solid analytical skills and experience with marketing performance metrics.
• Strong communication and collaboration skills.
• Experience with Salesforce or other CRM platforms is a plus.
• Familiarity with HTML/CSS for email template editing is a plus
• Fluent English is a must

Benefits

• Development opportunities in an innovative fintech company

• Work in an open and positive team

• Employment based on an employment contract

• Attractive salary and a benefits package (benefits cafeteria, medical package, group insurance, meal discounts)

• Hybrid work (2+3 shifts)

• Convenient office location (near the Rondo Daszyńskiego metro station)