Content Lead

About Zowie

At Zowie, we're building the future of customer interaction. Our AI Agents handle millions of conversations monthly for brands like Monos, DocMorris, Decathlon, and InPost. We believe AI Agents represent the next major technological shift, and Zowie is leading it.

About the role

Most enterprises still don't understand how AI agents work, how to implement them, or what's actually possible. Our content is how we change that.

We're looking for a Content Lead to own Zowie's voice and content engine. Not just writing, but the full picture: editorial strategy, webinars, customer stories, campaigns, and the content programs that turn Zowie from a vendor into the company educating the market.

This role is built for the AI era. Your primary production partner is AI. That means you won't spend your days writing first drafts. You'll spend them thinking strategically, directing output, and editing with precision. The result: one person with the reach of a content team.

What you'll do:

• Own the brand voice. Maintain and evolve Zowie's messaging framework. Be the quality gate for everything written, from website copy to sales decks to partner materials. If it has words and it goes out into the world, it should sound unmistakably like Zowie.

• Run content programs, not just content pieces. Build and execute an editorial calendar that ties blog, newsletter, webinars, LinkedIn, and email into coordinated campaigns. Think quarterly themes that create momentum, not isolated posts.

• Tell customer stories that put people first. Own the full pipeline: identify stories worth telling, run interviews, write them up. Package them for web, LinkedIn, sales enablement, and Academy use.

• Produce webinars and digital events. Own topic selection, speaker coordination, promotion, and follow-up content. Turn every event into a content flywheel: recording becomes a blog post, key insights become LinkedIn content, attendee list becomes a nurture sequence.

• Power the GTM team with sharp copy. One-pagers, battle cards, outbound templates, email sequences. Work with GTM Associates to make sure every word hitting enterprise inboxes is persona-specific and on-brand.

Who you are:

• You think in programs, not just pieces. A blog post isn't a blog post. It's part of a campaign.

• You can make complex technology feel simple without dumbing it down. Think Apple, not enterprise jargon.

• You write for different personas and buying stages without losing the brand thread. Customer service leaders and CIOs need different messages, but both should feel like Zowie.

• You're opinionated about brand voice and not afraid to push back when something doesn't sound right.

• You can move between a homepage headline, a webinar concept, and a 50-word outbound email without switching gears.

• You use AI tools fluently for research, drafting, and production. You see them as leverage, not a shortcut.

• You've worked in B2B before, ideally SaaS or tech. You know what enterprise content looks like.

Nice to have:

• Experience at a challenger or category-creating brand

• Background in AI, automation, or customer experience

• Experience producing webinars or digital events

• Familiarity with tools like HubSpot, Webflow, or similar

• A portfolio that shows range (web copy, long-form, campaigns, email)

AI-native culture

Our team embraces AI as a fundamental part of how we work. This role is designed around it. Your day-to-day partner for content production is AI, which means you operate more like an editor-in-chief than a staff writer. You set the direction, shape the output, and ensure everything meets the bar. The result is one person with the output of a small team and the strategic thinking the brand actually needs.