Performance Marketing Specialist

Want to join one of the fastest growing marketplaces in the world? You’re in the right place. Headquartered in Poland, Booksy connects over 100K beauty pros to 25+M customers around the globe. Our mission is simple. We want to connect beauty pros to the tools that they need to manage and grow their businesses, while simplifying the booking process for customers. This results in over 150 million appointments powered by Booksy every single year.

Currently we have offices in Poland, Spain, France, the US, and the UK. And we’re only getting started. Our marketing organization is a friendly, collaborative team that values community {let’s do it together}, independence {be yourself}, and the unique journey of each individual {let us take you where you want to go}. Perks include remote work, dog friendly office spaces, bosses that “get it”, and career development opportunities bound only by your own determination.

Currently we’re looking for a Performance Marketing Specialist to help us take our online acquisition to new heights. If you have experience managing online advertising campaigns, testing new ideas, and just can’t keep yourself away from the data, keep reading.

What you’ll do:

• Take part in Performance Marketing activities in multiple countries, both on B2B (Salon Owners) & B2C (Salon’s Clients) sides.
• Support Booksy online acquisition through digital advertising on outbound and inbound channels: Meta (Facebook & Instagram), TikTok, Google Search, Google UAC, Apple Search Ads, YouTube and more.
• Manage the operational execution of Booksy’s omni-channel acquisition campaigns including ads briefs, content review (creative and copy) and campaigns setup, monitoring, optimization & reporting.
• Monitor campaigns performance against key KPIs and leverage results to provide learnings on our best assets and establish best practices for Booksy’s online acquisition.
• Work with the broader performance team to tackle growth projects and brainstorm new ways to improve programs.
• Work with regional marketing teams to execute on campaigns that support their local go-to-market strategies.
• Support regional teams in achieving their current acquisition targets.
• Support sales and marketing teams in optimizing conversion rates by ensuring a good product fit of acquired leads.
• Stay on top of industry trends to ensure Booksy’s online acquisition strategies remain relevant and effective.
• Work across teams to regularly communicate on campaigns and ensure they are executed efficiently, produce valuable insights, and deliver meaningful impact.
• Contribute to monthly Performance Marketing reporting.

Desired skills and experience:

• At least two years of experience in online acquisition marketing.
• Strong experience with managing Meta and Google Ads campaigns.
• Experience with managing TikTok, Apple Search Ads or YouTube campaigns is a plus.
• Proven track record of demonstrating the impact of your campaigns on conversion, retention, and revenue metrics.
• Hands-on experience with state of art digital marketing tools including the use of ads panels and reporting tools.
• Data-driven professional with a good feel for numbers and the ability to act based on insights.
• Ability to adopt new technologies and programs quickly.
• Fluent English speaker with strong communication skills, proficiency in Spanish or French is also a plus.
• Some creative experience either in the form of graphic design or copywriting would be appreciated.
• Team player with excellent organizational and process management skills.
• Fast learner with natural curiosity and drive to deliver business impact.

What we offer:

• Contract type tailored to your needs & flexible working hours.
• Fully remote or on-site work opportunities & dog-friendly offices (Warsaw, Bielsko-Biała).
• Values-driven culture, friendly and supportive Team.
• Opportunity to learn and work on best in class digital marketing tools.
• Unique experience and opportunity to develop in a multicultural environment - we have teams in 5+ countries, including the USA, Spain, and UK.
• Perks: Private Medical Care, Multisport cards, Life Insurance, free online English lessons, cafeteria platform & many, many more :)

Interested? Submit the recruiting form and tell us why you want to join us on this adventure.