Senior Marketing Specialist

ABOUT THE ROLE

We are looking for a talented Digital Marketing Specialist to work closely with our teams - a passionate team member who will be responsible for our marketing activities.

OUR REQUIREMENTS

• Bachelor’s degree in Marketing, Communication, or a related field
• 3+ years of experience in digital marketing, with a focus on lead generation and campaign management
• Experience with B2B marketing strategies
• Experience using marketing automation tools, such as HubSpot, GoogleAnalytics
• Strong analytical skills with the ability to track, measure, and report on campaign performance
• Knowledge of digital marketing strategies and tools, including SEO, PPC, email marketing, social media marketing, and content marketing
• Ability to work independently and manage multiple projects simultaneously
• Previous experience in IT industry is welcome
• Fluent in English and Polish

YOUR TASKS

• Develop and execute digital marketing campaigns across various channels (email, social media, paid advertising) to drive brand awareness and lead generation
• Analyze and report on campaign performance, using data to optimize future campaigns and improve ROI
• Supervise the implementation of a new company’s website
• Manage and update the company website and landing pages to ensure optimal user experience and lead conversion
• Create and manage content for social media platforms including LinkedIn, Instagram, Facebook to engage with our target audience
• Monitor and manage our social media accounts, track social media metrics
• Collaborate with the design team to create visually appealing and effective marketing materials
• Stay up-to-date with industry trends and best practices to continuously improve our digital marketing strategies

Workplace: Gliwice