Mid/Senior SEM Performance Marketing Specialist

We are looking for an experienced and talented candidate who can work as an SEM Specialist for Tylko. Your goal will be planning, implementing, and executing SEM strategies.

We are seeking a Mid/Senior SEM Performance Marketing Specialist who is ready to delve into the world of Google campaign management, adeptly navigating a landscape teeming with 3.5 billion searches each day. You'll be tasked with leveraging this vast potential to elevate customer experiences.

Main responsibilities:

• Managing Google Ads campaigns (setting them up, daily monitoring of campaign results)
• Regular analysis and optimization of the campaign with the aim of maximizing performance.
• Incorporating new products into campaigns based on product launches
• Identifying new opportunities with each new product/category launch
• Effectively managing campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise (with cooperation with other channel owners)
• Planning activities aimed at achieving the planned KPIs (not only the budget but also ROAS, CPA, CTR, CPC)
• Diagnosing the causes of changes and creating plans to minimize the negative effects of competition/market.
• Optimizing advertising texts in English, French, German, Dutch, Italian (in cooperation with translators).
• Performing detailed keyword research and customer trends
• Reporting seasonal or local short-term changes to the market.

Why Tylko?

Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:

• Comprehensive healthcare
• Multisport card
• One bonus day off (every month)
• A dedicated budget for professional development
• A discount on all Tylko products
• Mixer parties
• Fun events like cooking classes, inspiring talks with people and professionals from all walks of life, and other great meetups.
• And of course, a dog-friendly office!

Job requirements

• 2-3 years of professional experience managing Google Ads campaigns.
• Strong Microsoft Excel or Google Sheets skills, especially when dealing with large CSV files from product feeds.
• Very good command of English and Polish.
• Courage and openness to running campaigns in unfamiliar languages.
• Efficiency in work planning and joint project management.
• Passion for ESG (Environmental, Social, and Governance) ideas and solutions.
• Readiness to assume responsibility beyond the set scope and channel, extending to other areas of e-commerce.

Nice to have:

• At least one year of experience in running Google Shopping campaigns.
• Knowledge of German and French.
• Experience working with backend and/or frontend developers.
• Familiarity with the Google Ad Editor program.

We're Tylko, a tech-driven design company with a big ambition: to completely revolutionise the furniture industry in Europe. How? By using powerful parametic design to enable customers to create storage that perfectly fits their individual needs, style and space. We continually push boundaries in order to minimise our impact on the planet, by producing only what's needed and creating furniture designed to last for decades.