Digital Marketing Manager
Marketing
Digital Marketing Manager
Warszawa
Rodzaj pracy
Pełny etat
Doświadczenie
Specjalista/Mid
Forma zatrudnienia
B2B, UoP
Tryb pracy
Praca w pełni zdalna
Wymagane umiejętności
analiza
PPC
data analyst
performance marketing
team leader
język angielski
Opis stanowiska
Rekrutacja zdalna
Friendly offer
Hello, this is GoIT! We are an international EdTech company. 🚀
Combining cutting-edge technology, people's talent, and innovation, we create products that change people's lives. Thanks to our products, around 10,000 people from all over the world find their first job every year. We help to become developers, testers, project managers, and designers.
For the development of our products, we are looking for two Marketing Managers. We need your expertise to provide the best marketing strategies for GoiT and GoITeens products. We need your expertise to provide the best marketing strategies for GoiT and GoITeens products. If you can coordinate the entire project cycle yourself, want to develop projects from our industry, and you are a team player ready to exceed our client's expectations, then don't hesitate to join us!
As one of our Marketing Managers, you will have the opportunity to indicate which specific product from our line interests you the most. Our products are eagerly awaiting the best marketing efforts, and your input will make a significant impact on their success.
🧩 You will need
- Minimum 3 years of experience in marketing (work in internal marketing departments or agencies)
- Fluency in English and Polish to communicate with the team and partners
- Understanding the lead generation process - methods, mechanisms, rules, funnels.
- Experience in managing social media channels - creating communication plans, publication plans, cooperation with a graphic designer, analyst and optimization of activities
- Knowledge of marketing tools, such as Google Analytics 4, GTM, GetResponse, Tracking Pixels, UTM-creatos etc.
- Experience in conducting e-mail marketing activities - both newsletters and automation.
Nice to have:
- Experience in creating automatic lead-gen funnels
- Experience in designing websites / landing pages (concept, not implementation and not graphic design)
- Knowledge of and interest in new marketing tools
The challenges that will be facing you.
- Development and implementation of lead generation strategies for the company on the Polish market.
- Achieving target lead generation metrics according to the set goals for lead quantity and quality.
- Forming and managing a project team (lead generation contractors, copywriters, designers, SEO specialists, etc.). Selecting contractors, setting tasks, monitoring deadlines, and ensuring quality of task completion.
- Planning and monitoring advertising campaigns (such as Google Ads, Facebook Ads, TikTok Ads, Influencers campaigns) in line with company objectives and goals.
- Testing and analyzing promotion channels, tracking and increasing conversions, optimizing the cost of acquisition.
- Collaborating with the head office to adapting materials provided for the local market, including website content, landing pages, social media content, marketing funnels, and advertising.
⭐️ We offer
- Work with inspirational products with an international NPS level above 9
- Completely remote work and the opportunity to work in the Warsaw office if desired
- Flexible schedule, that you determine yourself
- Resources for starting new projects in exchange for your responsibility
- and as standard: B2B contract or Umowa o Pracę, base salary - 7 000 -10 000 PLN net + bonus dependent on the results of launching courses,
- multisport card and free participation in our courses for you, your family, and your children
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