Head of Traffic / Traffic Team Lead

Hello!

GoIT is an EdTech product company.

We help our students to become software engineers, project managers, and designers in Ukraine, Eastern Europe, as well as in North and South America.

200,000 people worldwide participated in our courses and mini-courses in 2022.

Your responsibilities:

• Promoting strategy for the company's products on the market;
• Scaling of existing traffic sources and finding new ones;
• Development of technical tasks for a copywriter, and designer;
• Work in cooperation with cross-functional teams to achieve goals;
• Planning, configuration, launch, optimization and control of advertising campaigns;
• Traffic segments testing and analysis;
• Advertising testing and analysis;
• Achieving the lead generation's target indicators in accordance with the set goals;
• Reporting and analytics;
• Participation in determining the marketing budget and accounting;
• Offering new approaches and ideas for development;
• Monitoring trends, trends and social events for working with the audience;
• Team management (for now 1 person)

Requirements:

• 4+ years of experience in a similar position;
• English level - Advanced;
• Facebook Ads, Google Ads, TikTok Ads, Google Analytics;
• Additionally: Twitter Ads, Pinterest Ads, Snapchat Ads;
• Understanding the principles of end-to-end analytics and attribution;
• Understanding cross-conversions;
• Experience in building remarketing;
• Orientation on sales and revenue;
• Attention to numbers notices anomalies and inconsistencies;
• Willing to study new tools and implement it in work;
• Love for tests;
• Punctuality and speed of work.

Will be a plus:

• Tableau;
• GTM;
• Figma.

What we can offer:

• The ability to work remotely or in our office in Warsaw
• Cooperation with professionals with experience from top ed-tech companies who create the core of a team
• Adequate and open management. Bureaucracy is not about us.
• Space for realizing your own ideas and the opportunity to influence the product.