Brand Business Leader | Maybelline New York 💄

At L’Oréal Consumer Products Division, we are the beauty democratizers. We create personalized brand experiences online and offline that make our customers the center of our iconic brand universe. We make the customer the hero of our brand story. Every day, we push boundaries in the world of traditional and digital strategies to advance the brand building, the retail excellence, and the digital engagement, creating real emotion through memorable brand experiences and creative marketing initiatives. 

Are you passionate about contemporary marketing, that is, for the first time shaped & driven by L’Oréal?  

Join L’Oréal Consumer Product Division in the role of Brand Business Leader for Maybelline, the #1 make-up brand globally. 💄

We are looking for an entrepreneurial & senior Marketer with a strong Brand Management, Digital, and Retail expertise that will lead the Maybelline New York Brand, with the ability to lead and inspire a team of brilliant minds to bring beauty innovation across channels. 

⭐You will:

• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal, and animation of core catalogue).
• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs.
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. 
• Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.).
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales).
• Mobilize other departments (Category Development, Commercial Teams, Supply chain, Financial Controlling, etc. ) and partner agencies to develop a broader business strategy and execution plans. 
• Lead Advocacy & Media plans.
• Influence market research plans.
• Define clear messages to present to top management and accompany the teams in the preparation of meetings.
• Spot, coach, and develop talent. Foster empowerment by putting more emphasis on cooperation and employee satisfaction.
• Innovate and unleash value from within. 
• Report to the Brand Business Director of the American Brands.

⭐You have:

• 5 - 10+ years of experience in Marketing / Brand Management.
• Sales / Digital / E-com / Advocacy experience will be considered a plus.
• Experience as a people manager.
• A master’s degree in business management will be considered a plus. 
• Proficient English and Polish communication skills (written & verbal).

🔍Moreover, you are: 

• You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home, whoever you are.
• Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
• Adventurous. You’ll embrace challenges and change with fire in your belly and a great big smile on your face. 
• Only human. You’ll screw up sometimes but you have no fear of failure because you’re smart enough to learn from mistakes. 
• One of the gang. Even if you’re Superman or Wonder Woman, you recognize that teams are the real heroes. And so do we. 

🌟We offer: 

• Plenty of opportunities to grow, cross-divisionally and functionally. 
• Rich e-learning package.
• Attractive benefit package including sports card, private health care, life insurance, pension package, and an internal boutique with a discount and product allocations.
• Annual bonus system.
• Diversity & Inclusion: L'Oréal promotes equal opportunity, diversity, and inclusion. We prevent discrimination and harassment of any kind based on gender, skin color, religion, sexual orientation, origin, or disability. We walk the talk every day when it comes to Diversity & Inclusion.