Head of Marketing

About

We’re building Omni: a platform allowing developers to deploy applications across all rollups without fragmenting liquidity. We’re looking for founding team members to help us bring this ambitious vision to life.

We’re a team of 5 who previously built a platform that processed over $70M leading to our $18M fundraising from top investors including Pantera, Two Sigma Ventures, Coinbase Ventures alongside angel investors including Stani Kulechov (founder of Aave), Sandeep Nailwal (cofounder of Polygon) and more.

If you are looking to join a passionate, motivated team to help create software that levels the playing field for people across the globe join us at Omni. We’re building a future that re-centers the individual in the internet.

About the Role

A head of marketing is responsible for designing, coordinating and executing all marketing efforts to grow Omni’s community, business and brand perception.

Responsibilities & expected outcomes:

• Be the go-to owner for all the marketing, PR, communication and promotion activities
• Lead community engagement programs (Testnet campaign, ambassador program, Discord roles…) including managing external vendors supporting these programs, to grow Omni’s community and their engagement.
• dentify and source the highest leverage projects that we can partner with to amplify our messaging.
• Design & execute co-marketing campaigns with partner projects and Key Opinion Leaders, leading to amplification of Omni through 3rd party channels.
• Draft and carry out public-facing communications, including copywriting and content creation, with an implemented content calendar for all public-facing channels such as Twitter, Discord, Blog, AMAs etc.
• Constantly stay up to date on the latest news and marketing tactics in the crypto community so that we can leverage the best, most recent strategies.
• This person should proactively be following the latest recent projects that have grown their community substantially and have insights into how they have achieved this.
• Proactively experiment by designing metrics-driven tests to identify what types of content and communication drive the highest level of engagement. Some of the metrics we’re trying to optimize include Twitter/ Discord engagement, SEO positioning and testnet participation.
• Coordinate external amplification with PR teams, journalists, podcast hosts, newsletters etc. leading to Omni’s growing brand presence throughout media channels,
• Build and implement employer branding strategies, to help increase the number of quality applications to Omni.

Requirements:

• 4+ years of professional experience in Marketing and/or Community Management, including 2+ years in Crypto marketing - obligatory.
• Bachelors's degree in marketing or related discipline (preferred).
• Strong knowledge and passion for blockchain technology/space.
• Track record of success in coordinating large-scale community programs.
• Strong understanding of differences in the community growth strategy for Web3 vs. Web2.
• Advanced knowledge of Discord, Twitter, and other community forums.
• Expertise in ambassador programs, localization, metrics/KPIs, reporting, workflow design, procedural optimization, and partnership management.
• Strong portfolio showcasing copywriting work.
• Ambition - we are a team of extremely motivated, hard-working individuals and we are looking for a new team member to match our drive.

Our benefits include:

• competitive compensation,
• early-stage equity allocations,
• team outings,
• wellness stipends,
• unlimited holidays,
• medical, dental, and vision insurance.
• In addition, you'll join a team of high-caliber engineers who are innovating at the frontier of crypto that all work collaboratively to help one another accelerate their growth.

We are a mission-driven company. We believe deeply that through software engineering we can build a self-sovereign society. In our day to day, we make decisions based on our company values of Individual Autonomy, Long-Term Orientation and Open Access.

The future belongs to all of us, independent of our origins. Omni is an equal-opportunity employer and does not discriminate on the basis of race, religion, color, sexual orientation, gender or any other status protected under federal, state or local law. We celebrate diversity and inclusion among our teammates and seek to hire talent that will add to our culture.