At Open Loyalty, we help businesses maximize the usage of their products and services with loyalty and gamification mechanics.

We do that by offering an API-first loyalty toolkit/engine for driving the acquisition, engagement, and retention of their customers.

Companies use Open Loyalty to introduce features such as points, tiers, rewards, referrals, coupons, challenges, and more, faster than developing them from scratch.

The solution is used by 50+ companies across various industries, coming from 27+ markets and including brands such as Limango, Heineken, Ugami, ALDO, or the U.S. Soccer Federation. We are 40+ loyalty and technology professionals who are here to disrupt the future of the loyalty industry.

About the role

As the Product Marketing Manager, you will become a part of our marketing team and take ownership of the marketing of our product.

Your scope of responsibilities will include:

• Lead generation: you will contribute to generating MQLs and converting them into SQLs
• Content creation and distribution: you will work closely with our content managers to create the highest-quality pieces of content that will generate demand, nurture clients and help them succeed while using our product
• Landing page creation and optimization: you will use our pre-build website framework to quickly create new or update existing websites (info site, documentation site) while making sure they are SEO-optimized
• Planning and executing marketing campaigns: you will design and implement marketing campaigns eg. co-promotion with partners, campaigns in comparison sites, PR campaigns to get backlinks, email nurturing campaigns, etc.
• Analytics and reporting: our decision-making is always data-driven, so you will be tasked with running analytics and preparing reports of marketing activities
• Co-creating the marketing strategy with the founders and the rest of the marketing team

You’ll be a perfect match if you are…

• T-shaped marketer focused on inbound and content marketing
• Communicative: you will work closely with many internal stakeholders from various teams (Product, Sales, Customer Success, Founders) as well as the clients and loyalty experts to distill user insights and improve our product
• Fast learner: you don’t have to know every tool that’s out there; however, you should be willing to learn new things
• Experienced with common marketing tools: SEO tools (e.g. Surfer, Ahrefs), CRM tools (eg. HubSpot) and no-code CMS systems (eg. Webflow), PM tools (e.g. Asana), and graphic design tools (eg. Figma)
• Have a go-getter attitude and can work independently based on limited information
• Data-oriented: you seek answers in data
• Fluent in English - both written and spoken
• Experience in product marketing for a solution with a CRM component will be a plus.

Things we can offer you…

• We are a successful SaaS startup selling our product to 50+ clients and counting
• Remote work and flexible working hours
• We will give you space to implement ideas and strategies that you haven’t had a chance to implement somewhere else
• Your choice of hardware (Dell or MacBook) as well as all the extras you would need
• Learning Budget at your disposal;
• Awesome benefits like premium-level private healthcare, Multisport, English classes, and more!

What’s next?

After receiving your CV we will reach out to you for a short call should your experience match our requirements.

One of our team members will take care of you during the whole recruitment process and will answer all your questions.