Junior Paid Media Specialist

Profitroom - Empowering hotels directly

Currently we are looking for an enthusiastic Junior Paid Media Specialist to be a part of our Digital Marketing Team. Your primary focus will be on designing, implementing and managing PPC campaigns across various media platforms to help us deliver exceptional service and achieve remarkable results for our customers. Your success will directly contribute to our mission to empower hotels to maximise their occupancy rates and enhance their share of direct bookings!

Daily activities:.

• Planning, developing, implementing, tracking and optimising all paid marketing campaigns and channels including search and social (Google Ads, Facebook Ads, LinkedIn Ads).
• Performing ongoing paid keyword discovery, expansion and optimization.
• Conducting data analysis and reporting by using Google Analytics and Looker Studio.
• Regular communication with clients, providing progress updates and presenting results.
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Implementing and managing Google Hotel Ads and Dynamic Remarketing campaigns.
• Collaborating with Senior team members to complete assigned tasks.

Requirements

• At least 1-2 years of experience in managing Google Ads and Meta Ads campaigns. 
• Previous role in Digital Marketing, preferably in an advertising agency or a media house.
• Experience in implementing and management of campaigns and budgets to ensure effective resource allocation to increase profitability.
• Knowledge of Google Ads and social media advertising platforms (Meta, Instagram), including audience targeting, remarketing, budget optimization, pixel and conversion API.
• Experience in maintaining complex spreadsheets in Excel and enjoying working with numbers.
• Experience with Google Ads Editor, Google Analytics, Looker Studio and Merchant Centre is a big plus but not essential.
• Being highly organised and detail-oriented, with the ability to manage multiple tasks and meet deadlines.
• Fluency in written and spoken Polish (native is a must) and English (at least B2)

Nice to have:

• Knowledge of German or Spanish is a plus.
• Knowledge of Google Hotel Ads campaign.

Benefits

• Enjoy Work-Life Balance: Embrace a fully remote and flexible work environment.
• Explore the World: Avail annual 'Work with Us, Travel with Us' vouchers.
• Grow Your Skills: Access foreign language classes (English, Spanish, German, and Polish) along with a dedicated team development fund.
• Stay Healthy: Benefit from co-financed life and medical insurance, and access sports facilities.
• Take Time Off: Get 26 days off with a Contract of Employment and 24 days off with B2B contracts.
• Share hospitality: Take 2 extra days off (annually) for CSR activities.
• Join Celebrations: Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program.

Recruitment process:

1. Intro call with the Recruiter (up to 40 minutes)
2. Role and Team fit interview with Hiring Manager (60 minutes)
3. Home assignment
4. Assignment review meeting with Hiring Manager and Digital Marketing Manager (60 minutes)

About Us:​

We are a global hospitality software technology company which originated from Poznan, Poland (and that’s where our HQ is) in 2008 and keeps on growing ever since - spans across 5 continents, with over 3500 customers constantly improving their revenue streams. 

We deliver leading SaaS technology and marketing services to give hoteliers the tools to increase revenue performance, bookings and efficiency, while providing their consumers the best services and experiences.