PLAYFINA team is looking for a Marketing Manager to join the team to work on the brand. We need a person with successful experience in a similar position in a IGaming product.
Requirements:
- Experience in IGaming from 1 year, in the positions: Marketing manager; Game
manager; Marketing Product manager; IGaming products manager; Deputy CMO; User Acquisition Manager; Project manager;
- English is Upper- Intermediate level or higher;
- Experience in all areas of digital marketing;
- Ability to independently identify weaknesses on a project and align your tasks based on work priorities;
- Experience coordinating multiple internal company functions to achieve strategic business objectives;
- Experience with retention, understanding of user funnels and retention tools;
- Understanding of SEO;
- Experience working with SMM to develop networks and drive traffic to the site;
- Strong knowledge of the digital media mix: PPC, SEO, SEM, ORM, blogger marketing, email marketing, content management.
Personal Qualities:
- Proactivity;
- Creativity;
- Sense of trends;
- Strong analytical skills and proficiency with marketing analytics tools;
- Ability to adapt to a fast-paced and dynamic industry;
- Ability to work with large amounts of data and draw conclusions from it.
As an advantage:
- Experience with Tier 1 markets ;
- Established base of contacts with opinion leaders, bloggers, etc. in Tier 1 markets;
- Experience with retargeting.
Responsibilities:
- Working with SMM direction. Participate in launching and maintaining advertising campaigns;
- Working with the retargeting division, on preparation of materials and reactivations;
- Work with retargeting;
- Conducting market research (market monitoring and analysing competitors, traffic sources and technologies);
- Participating in the development and modification of the company's communication messages;
- Preparation of reporting and working documentation;
- Developing the creation of compelling and engaging content, together with the content team;
- Working on new product launches at all stages, supporting the launch of the project - setting and controlling tasks;
- Setting technical tasks for designers and copywriters - participation in the preparation of TOR, and control of tasks;
- Setting tasks with requirements for the company's product based on experience with online casinos;
- Joint work and control of the customer support department;
- Participation in the development and implementation of all tasks to promote the product and attract and retain customers;
- Analysing and segmenting the customer database;
- Participation in the process of development of the company's partner network website. Working with review sites.
What you will get:
- Working in an office in Poland, Warsaw or in the cyprus office. (We help fully with all documents on relocation + with relocation);
- High salary;
- Paid holiday;
- Health insurance;
- Additional day off per month;
- Work in a cool team of specialists and everything you need for professional development.