Senior eCommerce and Marketing Automation Specialist

WARSAW

HYBRID - 3 DAYS PER WEEKS IN OFFICE

UOP

Currently for one of our Clients, a multi-channel distributor of large international brands operating within fashion industry, we are seeking a person to take on a position of eCommerce/Marketing Automation Specialist to support European operations with base in Warsaw, Poland.

Job description:

This role will focus on leading e-mail marketing and marketing automation campaigns for 7 countries in Europe to support continuous growth and enhancement of customer engagement.

RESPONSIBILITIES:

• Setting targets, executing, monitoring and optimizing complete online campaigns for e-shop that operates on 7 markets in CEE region for two international brands
• Responsibility for setting up and maintaining marketing automations (Klaviyo), with top priority for e-mail marketing (B2C)
• Creation, development and execution of newsletters based on the commercial calendar agreed with the marketing team
• Setting up and maintenance of transactional notifications (e-mails) sent from the ecommerce platform
• Analyze data from different analytical tools regarding website traffic and conversions
• Track, interpret user behavior and identify new conversion opportunities across the site to enhance commercial returns and regularly report progress, findings and suggest improvements or new ideas
• Using SEO background to support this channel and improve general e-shop performance
• Performing tests and analyzing results for UX, design, customer journey, and campaign efficiency

REQUIREMENTS:

• Min. 3 years of experience in e-mail marketing and marketing automation (working within international structures is a plus)
• Practical knowledge and experience in the use of the Klaviyo newsletter app and service
• Have proven track and practical skills using Shopify platform
• Excellent command of English – B2/C1
• Operational experience in sending out newsletters and especially in automations (flows)
• Ability to provide substantial contributions and input to the process of developing a newsletter strategy per brand in cooperation with international marketing team
• Pro-activeness in continuous improvement of the newsletter strategy and possibilities within the Klaviyo platform
• Master’s degree in Marketing related field (ideally with specialization in Digital Marketing)
• Very good understanding of web technologies and strong analytical skills
• Very good communication and interpersonal skills
• Creative mind with a test-and-learn mentality
• Being passionate, energetic and enthusiastic about digital marketing and online customer journey
• Openness to learn new technologies and tools
• Ability to multi-task, prioritize and operate under tight deadlines
• Be goal-oriented, independent, highly driven, and agile
• Basic HTML and web design skills & knowledge

WE OFFER:

• An excellent opportunity to be a part of a dynamic and friendly international team
• Great atmosphere and professional work environment with a Nordic leadership style
• Responsible role within the company with further career possibilities within eCommerce
• Stable employment with attractive remuneration package (incl. private medical care)
• Staff discounts on products in our brand portfolio
• Flexibility and hybrid working model (3 days pr week in office)