Marketing Specialist for France

At Vasco, we have been in the business of breaking language barriers by creating and selling electronic translators since 2008. We are a Polish company that originated in Krakow, but we have been operating around the world for years.

We know that by breaking the usual patterns we can create an innovative company and unique products. We see changes as opportunities for development. We introduce new solutions not only in our products, but also in our processes and working methods - all in order to make our work as effective as possible.

We are currently seeking a France Marketing Specialist for our International Team to support our marketing efforts in the France market. The ideal candidate will have a deep understanding of the market's dynamics and the ability to craft effective marketing campaigns. If you are a dynamic professional with a passion for marketing, we would love to hear from you!

Work location: Kraków

Work mode: Full time, Stationary/Hybrid/Remote

Contract type: B2B/Employment contract/Commission contract

Salary:

Employment contract (gross): 8000 - 9000 PLN

Commission contract (gross): 8000 - 9000 PLN

B2B (net): 9000-10000 PLN

Job Description

• Develop and execute creative marketing activities that drive brand recognition, engagement, and sales in the French market.
• Create, test, and optimize content across various marketing channels and for diverse audiences (B2C/B2B), ensuring it resonates with local preferences and trends.
• Collaborate with in-house teams to adapt and enhance campaigns and materials specifically for French-speaking audiences.
• Establish and maintain relationships with external service providers and partners, including affiliates, influencers, agencies, and resellers, to strengthen brand presence.
• Lead and manage marketing projects such as seasonal promotions and product launches, delivering impactful, on-brand campaigns.
• Analyze campaign results and profitability, delivering regular performance reports to measure effectiveness and adjust strategies as needed.
• Prepare and oversee local digital marketing campaigns tailored for the French audience.
• Manage ad hoc marketing projects as they arise to address market needs or take advantage of sudden opportunities.
• Oversee social media profiles (Instagram, Facebook), maintaining and posting engaging content, and responding promptly to comments and inquiries.
• Ensure brand consistency across platforms and align all content with Vasco's brand book guidelines.

Requirements

• Strong knowledge of French e-commerce platforms and familiarity with Amazon FR.
• 3+ years of proven experience in marketing, social media management, and product launches.
• Excellent organizational skills with an ability to prioritize and manage multiple projects independently.
• Self-driven and proactive with a problem-solving attitude.
• Availability to meet the demands of a dynamic role in a rapidly evolving company.
• Understanding of French culture and consumer behavior to tailor marketing strategies effectively.
• Native French speaker with fluent English skills.

Our Offer

• Well-established, fast growing, international company with colleagues from all around the world
• Freedom to create, test, learn and grow in a small France team
• Flexible working hours
• Hybrid work