Marketing Specialist for Romania - 1,5 year substitution agreement

We are currently seeking a dynamic and enthusiastic Marketing Specialist for Romania on a 1.5-year substitution agreement. Based in the vibrant city of Kraków, you'll have the flexibility to work remotely or in a hybrid mode. As a Marketing Specialist, you will be responsible for devising and executing marketing strategies targeted at the Romanian market. Your daily duties will include developing and managing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to enhance our brand presence. You will play a pivotal role in driving our outreach efforts and engage with our international audience

Work mode: remotely from Romania or hybrid 

Full time: Full time

Contract type: Employment contract (only in Poland), B2B

Job Description

• Develop strategies and tactics to boost brand recognition in the Romanian market, with a strong focus on TikTok and other social media platforms (Instagram, Facebook, YouTube, etc.).
• Prepare market research for brand development and social media expansion in Romania.
• Create engaging marketing content optimized for SEO — including blog articles, social media posts, TikTok scripts, translations, and more.
• Drive content marketing initiatives — including planning, creating, and distributing relevant and high-quality content across social media, blogs, and websites.
• Design and execute local digital marketing campaigns, primarily leveraging social media, influencer collaborations, and content marketing strategies.
• Produce promotional content specifically tailored for TikTok and other relevant platforms to build brand visibility and drive engagement.
• Research, build, and maintain strong, long-term relationships with influencers, content creators, partners, and local media — especially creators active on TikTok, Instagram, and YouTube.
• Manage the identification, onboarding, and performance monitoring of influencer marketing collaborations.
• Collaborate closely with marketing, sales, and product development teams to enhance brand visibility and sales performance.
• Provide detailed activity and campaign reports, analyzing social media performance, influencer collaborations, and content marketing results.

Requirements

• Native Romanian and Fluent English (written and spoken).
• Proven 3+ years of hands-on experience in marketing, with a strong focus on social media, content marketing, and influencer marketing.
• Advanced skills in content creation, particularly for TikTok, Instagram, blogs, and other content distribution channels.
• Practical experience in managing influencer relationships and coordinating influencer campaigns.
• Strong organizational skills and ability to plan, implement, and track multi-channel marketing campaigns.
• Highly proactive, self-driven, and able to work independently with minimal supervision.
• High availability and readiness to act quickly according to social media trends.
• Deep understanding of Romanian culture, local social trends, and youth-oriented content.
• Familiarity with technical devices and the e-commerce sector will be an advantage

Nice to have

• Solid knowledge of Romanian e-commerce platforms — especially eMAG.ro - Căutarea nu se oprește niciodată (knowledge of affiliate marketing is a strong plus).

Our Offer

International

• Well-established, fast growing, international company with colleagues from all around the world
• Development initiatives
• Freedom to create, test, learn and grow in a small xxx team
• Flexible working hours
• Work from home (100% home office possible)

PL

• A values-based environment and a friendly, informal atmosphere - no pompousness, with cool people and good coffee
• A budget to use on the Worksmile platform, which offers access to benefits such as Multisport, Allianz, Luxmed, PZU, and many more
• Subsidy for corrective glasses (800 PLN)
• Team-building events
• Office attractions such as PS5 + VR2, a pet-friendly office, snacks, and fresh fruit
• Office parking