Marketing Web Analytics Specialist

About us

Vention is a New York-headquartered custom development company with 20+ offices across the globe and access to 3,000+ engineers. For over 20 years, we’ve been developing state-of-the-art software for trailblazing startups including Classpass, Freshly, Bevi, Brex and large-scale businesses such as Mount Sinai, Yale School of Medicine, PwC, StreetShares, Pendo, Grubhub, and Brex.

Our vision remains unchanged since day one: we strive to be the first choice for the most sought-after talent, clients, and partners. For that reason, Deloitte, Global Outsourcing 100, Stevie, IAOP, Inc. 5000, and Financial Times have repeatedly recognized us among the world’s fastest-growing premier technology companies.

Key Responsibilities:

• Measure and report on the performance of web traffic activities using Google Analytics, Google search console and assess against goals
• Reviewing and analyzing third parties web platforms to identify opportunities for link building and referral traffic growth
• Design reporting dashboards within Data Studio and Hubspot, following data visualization best practices
• Identify different stages of the buying journey and determine journey bottlenecks to improve conversions
• Conduct deep dive analysis on user behavior (Matomo, Hotjar) and design measurement approaches (i.e., KPIs/benchmarks) for enhancements on site
• Assist with A/B testing design, execution, analysis of results and recommendations; work with cross-functional team and stakeholders to help identify A/B testing and site optimization opportunities
• Assist with formulating actionable recommendations to marketing units through ongoing reporting, story-lined presentations, as well as daily interactions
• Stay up to date with the latest SEO and digital marketing trends and best practices and share this information with the broader company on a regular basis

Qualifications:

• 2+ years of experience in web analytics
• Upper-Intermediate English
• Excellent analytical skills and attention to detail
• Exceptional organizational skills, multi-tasking capabilities, and a detail-oriented approach
• Strong interest in seeing through data to make recommendations to improve campaign strategies and tactics
• Good written and interpersonal communication skills

Benefits:

Our culture is rooted in the belief that ongoing growth benefits employees and the company alike. Because of that, we offer:

• An individualized approach to career development, tailoring growth plans to every role
• Access to our technology mentorship program as a mentor or mentee
• Expanded medical support through Luxmed Complex
• Сonferences & meetups, organized by our company
• Corporate getaway & teambuilding activities
• Polish courses
• Pizza days, office gatherings, and more from our Employee Happiness team
• Access to credits to spend across a variety of stores, restaurants & cafes through Kafeteria My Benefit
• And referral bonuses