GOC | Paid Search Specialist (Google Ads Focus)

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

As part of the Global Operations Centre (GOC) in Poland, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

We are looking for a Paid Search Specialist (Google Ads Focus), who will:  

• Collaborate directly with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA)
• Achieve established KPIs for e-commerce, performance, and brand recognition
• Analyze data, draw conclusions, and offer targeted recommendations
• Run SEM campaigns from A to Z, also using SA360 and Microsoft Advertising
• Have a chance to gain experience from the assistance of more experienced professionals

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have: 

• Fluency in English
• 1.5+ years experience in planning Google Ads/Search campaigns
• Strong analytical capabilities and a natural affinity for numbers
• Ability to analyze raw data, draw conclusions and develop actionable recommendations as needed
• Eagerness to work with Google Analytics
• Proficiency in Microsoft Excel and Google Sheets
• Eagerness to work directly from Poland
• Experience in Search Ads, Bing Ads, or/and Data Studio - this is a bonus!

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.