App Marketing Strategy Specialist
Marketing

App Marketing Strategy Specialist

AppDNA

Kraków
Rodzaj pracy
Pełny etat
Doświadczenie
Staż/Junior
Forma zatrudnienia
Dowolna
Tryb pracy
Praca stacjonarna

Wymagane umiejętności

Opis stanowiska

Job description


App Marketing Strategy Managers are tasked with promoting products or services to consumers on their digital devices. You will be working with cross-functional teams to develop app marketing strategies that engage users in our clients’ mobile apps & games.

As an App Marketing Strategy Manager, you will create app marketing strategies for AppDNA clients’ mobile apps & games which include:

  • determining marketing goals for our clients’ mobile apps
  • preparation and implementation of app marketing strategies
  • develop and help execute integrated content and digital marketing campaigns to support the marketing plan
  • searching for and testing new tools to increase mobile app KPIs
  • analysis of sales and marketing indicators
  • forecasting market trends in the context of the mobile market
  • market research in the field of identifying business opportunities
  • ensuring brand integrity for Applications & Games in selected app marketing channels
  • budget optimization provided for the App Marketing

Qualifications


  • Flexibility to go with the flow because change, in the digital space, is constant
  • Data analytics skills
  • Patient and methodical
  • Strong leadership skills
  • Creativity
  • Knowledge about User Acquisition Strategies for mobile apps & games
  • min. 2 years of experience in a similar position
  • excellent command of written and spoken Polish & English (CEFR B2/C1)
  • proven work experience as a Marketing Strategist or similar
  • excellent communication skills

We will be even happier if you have

  • 4-5 years of experience in a similar position
  • demonstrable experience with marketing campaigns of mobile applications or mobile games
  • technical knowledge about:
  • the cycle of designing and implementation of mobile applications for business
  • knowledge about conversion optimization in mobile applications


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