🤓 App Marketing Strategy Specialist
5 000 - 10 000 PLN brutto
🌍 AppDNA | Kamienna 21, Kraków
🖥 http://appdna.co#appstrategy, #mobileapps, #appmarketing
Job description
App Marketing Strategy Managers are tasked with promoting products or services to consumers on their digital devices. You will be working with cross-functional teams to develop app marketing strategies that engage users in our clients’ mobile apps & games.
As an App Marketing Strategy Manager, you will create app marketing strategies for AppDNA clients’ mobile apps & games which include:
- determining marketing goals for our clients’ mobile apps
- preparation and implementation of app marketing strategies
- develop and help execute integrated content and digital marketing campaigns to support the marketing plan
- searching for and testing new tools to increase mobile app KPIs
- analysis of sales and marketing indicators
- forecasting market trends in the context of the mobile market
- market research in the field of identifying business opportunities
- ensuring brand integrity for Applications & Games in selected app marketing channels
- budget optimization provided for the App Marketing
Qualifications
- Flexibility to go with the flow because change, in the digital space, is constant
- Data analytics skills
- Patient and methodical
- Strong leadership skills
- Creativity
- Knowledge about User Acquisition Strategies for mobile apps & games
- min. 2 years of experience in a similar position
- excellent command of written and spoken Polish & English (CEFR B2/C1)
- proven work experience as a Marketing Strategist or similar
- excellent communication skills
We will be even happier if you have
- 4-5 years of experience in a similar position
- demonstrable experience with marketing campaigns of mobile applications or mobile games
- technical knowledge about:
- the cycle of designing and implementation of mobile applications for business
- knowledge about conversion optimization in mobile applications