Marketing Demand Generation Lead
Marketing

Marketing Demand Generation Lead

Booksy

Warszawa
Rodzaj pracy
Pełny etat
Doświadczenie
Specjalista/Mid
Forma zatrudnienia
Dowolna
Tryb pracy
Praca w pełni zdalna

Wymagane umiejętności

Opis stanowiska

Rekrutacja zdalna
Your responsibilities

  • Drive revenue and lead acquisition by understanding why and how our key audience segments use Booksy. 
  • As the owner of the lead funnel, you're able to influence go-to-market strategy for both touch sales and self-service.
  • Lead with both short and long-term ROI-driven thinking, with a solid understanding of how campaign duration, channel mix, and buyer personas play into the merchant journey. 
  • Extensive experience building automated and self service sales pipeline, establishing lead scoring criteria for the full lead funnel across Marketing and Sales, and partnering with go-to-market teams to build ideal customer profile models
  • A strong intuition for formulating outbound-focused content arc for campaigns, and no fear of owning content development for lead nurtures, events, or creative assets for paid acquisition.
  • Partner on overall strategy and execution of self-service acquisition across organic and paid channels (SEO, SEM, display ads, organic content plays) with an eye for experimentation and "booking" friendly tactics
  • Partnering with sales. Lifecycle Marketing and business operations teams to establish funnel reporting & analytics dashboards
  • Hands-on and "one-team" approach to partnering with SDRs and Sales Leadership to develop processes and build mental muscle for pipeline strategy

Our requirements

  • 7+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy and creation. Developer relations or community experience is a plus
  • Analytical prowess and instincts for dashboard creation
  • Strong people management experience across demand generation, growth, and marketing operations
  • Experience in process improvement in a dynamic, fast-paced environment with proven ability to manage multiple demands successfully
  • Experience in building MQL models and working with sales leadership to move lead through pipeline 
  • Ability to anticipate and adapt to new situations and/or changing demands and able to respond proactively
  • Ready to work in different time zone (Chicago time)
 
What we offer
 
  • A real impact on the shape of Booksy app, which is used by millions of users
  • Work with the state-of-the-art technology
  • A friendly and supportive Team with a clear purpose
  • Contract type tailored to your needs
  • Flexible working hours
  • Perks: private medical care, Multisport, English lessons
  • Many other attractions :)

Context on the role

  • We’re now looking for a Marketing Demand Generation Lead who will be part of our team in Chicago. You will work closely with the US team in their business hours.
  • Booksy is the leading beauty marketplace for finding, scheduling and managing appointments (with over $1.3bn annualized GMV run-rate and over 9 million bookings per month worldwide), anchored by a SaaS app for business management
  • We are headquartered in the United States and have over 500 employees based in offices across 6 countries (US, PL, UK, BR, ES, ZA)
  • Booksy has been experiencing rapid growth and this momentum is on track to continue into the future

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