🤓 Marketing Demand Generation Lead
🌍 Booksy | Łucka 2/4/6, Warszawa🖥 https://booksy.com/pl-pl/
#Lead, #Marketing, #B2B
- Drive revenue and lead acquisition by understanding why and how our key audience segments use Booksy.
- As the owner of the lead funnel, you're able to influence go-to-market strategy for both touch sales and self-service.
- Lead with both short and long-term ROI-driven thinking, with a solid understanding of how campaign duration, channel mix, and buyer personas play into the merchant journey.
- Extensive experience building automated and self service sales pipeline, establishing lead scoring criteria for the full lead funnel across Marketing and Sales, and partnering with go-to-market teams to build ideal customer profile models
- A strong intuition for formulating outbound-focused content arc for campaigns, and no fear of owning content development for lead nurtures, events, or creative assets for paid acquisition.
- Partner on overall strategy and execution of self-service acquisition across organic and paid channels (SEO, SEM, display ads, organic content plays) with an eye for experimentation and "booking" friendly tactics
- Partnering with sales. Lifecycle Marketing and business operations teams to establish funnel reporting & analytics dashboards
- Hands-on and "one-team" approach to partnering with SDRs and Sales Leadership to develop processes and build mental muscle for pipeline strategy
- 7+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy and creation. Developer relations or community experience is a plus
- Analytical prowess and instincts for dashboard creation
- Strong people management experience across demand generation, growth, and marketing operations
- Experience in process improvement in a dynamic, fast-paced environment with proven ability to manage multiple demands successfully
- Experience in building MQL models and working with sales leadership to move lead through pipeline
- Ability to anticipate and adapt to new situations and/or changing demands and able to respond proactively
- Ready to work in different time zone (Chicago time)
What we offer
- A real impact on the shape of Booksy app, which is used by millions of users
- Work with the state-of-the-art technology
- A friendly and supportive Team with a clear purpose
- Contract type tailored to your needs
- Flexible working hours
- Perks: private medical care, Multisport, English lessons
- Many other attractions :)
Context on the role
- We’re now looking for a Marketing Demand Generation Lead who will be part of our team in Chicago. You will work closely with the US team in their business hours.
- Booksy is the leading beauty marketplace for finding, scheduling and managing appointments (with over $1.3bn annualized GMV run-rate and over 9 million bookings per month worldwide), anchored by a SaaS app for business management
- We are headquartered in the United States and have over 500 employees based in offices across 6 countries (US, PL, UK, BR, ES, ZA)
- Booksy has been experiencing rapid growth and this momentum is on track to continue into the future