🤓 Marketing Manager
5 000 - 10 000 PLN netto
🌍 Planika Sp. z o.o. | Bydgoskich Przemysłowców 10, Bydgoszcz
🖥 http://www.planikafires.com#manager, #marketing
You’ll be responsible for developing our brand strategy. You’ll serve as Planika's lead generation expert and will bring experience with and a passion for lead nurturing, events, digital paid media, email marketing and marketing analytics to the team.
The ideal candidate enjoys the flexibility of working, meets set deadlines and high standards, and likes collaborating with others to improve results.
Responsibilities:
- Execute lead generation projects including: lead nurture campaigns, paid media optimization, list building
- Analyze the results of our lead generation efforts, and work with team members, agencies and vendors to optimize their effectiveness.
- Research and stay current on top of lead generation and growth marketing trends.
- Work with the team to track, analyze, and develop meaningful reporting and proactively recommend next steps based on past performance.
- Analyze, review, and report on effectiveness of digital campaigns to optimize results, using the appropriate KPIs
- Develop and manage digital assets that create brand awareness.
What you offer:
- 2+ years of work experience related to: demand generation, lead nurturing, email marketing, marketing automation, paid media optimization, event marketing and sponsorships, social media, marketing analytics.
- Excellent interpersonal and communication skills.
- Experience with popular tools (for example: Google Analytics, Microsoft Teams), the ability to quickly learn new software and tools
Additional Skills
- You are creative yet practical problem solver.
- You are ready to learn and grow, especially from the mistakes you make along the way.
- Are curious and enthusiastic about sharing your insights and empowering others.
- Thrive in a culture of personal accountability and co-creativity.