🤓 Head of Marketing (Product)
🌍 Testportal | Wrocław, Wrocław🖥 https://www.testportal.net/
#saas, #product, #marketing
Hi! We are Testportal, a startup that makes skills and knowledge assessments objective, insightful and actionable. Our product is a SaaS used by over 2.5 mln users from 216 countries every month. The number of users is growing dynamically and results in acquiring new educational, business and governmental customers. As a company, we are a Microsoft award-winning partner.
We’re looking for a Head of Marketing, a person with broad experience, a knack for creativity and a drive to get things done. A strong talent willing to reinvent our product marketing and keep it on the right track.
If you like creative work but also the execution part of the job, we’d love to get to know you!
As our first marketing hire, you will be responsible for:
- Product category creation and development
- Competitive intelligence
- User persona development and segmentation
- Sales enablement
- Creation of content supporting prospects and customers
- GTM strategy as well as planning, execution and verification of marketing data driven activities
- Working with agencies and freelancers
- Deep understanding of product development and value proposition design
- Proven experience in global B2B or B2C SaaS product marketing
- Passion for identifying and exploring users’ needs
- Data driven mindset and analytical skills
- Design thinking skills considering multiple alternatives and non-linear, iterative work combined with experimentation skills
- Proven experience in sales funnel performance optimization
- Strong English (min. C1)
A plus would be:
- Experience in defining GTM strategies and managing marketing activities
- Experience in product pivoting
- Experience in digital marketing (web optimization, paid campaigns, content, SEO, etc.)
What we offer:
- A B2B contract with flexible working hours
- Being a part of a close-knit team in a growing start-up
- Direct impact on the product used by millions of people
We're based in Wroclaw but currently working remotely.