🤓 B2B Marketing Expert / Manager

12 000 - 16 000 PLN netto

🌍 Ulam Labs | Grabiszyńska 163/508, Wrocław

We are looking for B2B Marketing Expert that will expand our marketing & sales funnel.

You will be a 4th person in our Marketing/Sales team. We are a small Software Development company that already put the first step in the Blockchain market by doing one large Crypto Exchange project for a UK client. We have got the 2nd crypto project from a UK client, which is quite an achievement for us. We want you to help us design our marketing funnel and construct our growth engine. We want you to find the best channels for our lead generation efforts and fill our pipeline with promising deals.

Responsibilities:

Research and optimize our marketing and sales funnel so more leads will turn in to sales opportunities and deals
Researching and deploying lead magnets that will attract fresh leads to our funnel
Acquiring leads via paid advertising using Google Ads, LinkedIn Ads, and other platforms of your choice
Researching and updating customer profiles and personas based on the CRM and sales data
Working side by side with our sales team on the lead qualification criteria and lead targeting
Working side by side with our sale team on lead generation activities like prospecting via Linkedin or email
Managing our CRM and Marketing Automation platform (Hubspot): lead qualification workflows, lead nurturing workflows, ongoing CRM data management
Designing and overseeing the execution of the B2B oriented Content Marketing Strategy
Overseeing and executing the SEO around our website and content
Overseeing conversion optimization around our website and landing pages

Job requirements:

Minimum 4 years of demonstrable experience in B2B marketing
At least 2 years of experience working for an IT company or a software house
Experience in running lead generation programs and campaigns - ideally backed by some proven track record or success stories
Experience in using CRM software, preferably Hubspot
Experience in building and optimizing landing pages for lead generation
The knowledge behind utilizing content marketing for lead generation - knows how to map customer insights into content ideas and topics
Hands-on experience in SEO and tools like Ahrefs/SEMRush/Moz
Knows his / her way around Google Analytics, Google Tag Manager, Google Ads

but also:

Strong Analytical skills, obsessive understanding of marketing data
Excellent English skills - written and spoken
Ambitious and willing to take Head of Marketing position in the future

Nice to have:

Experience in running outbound and prospecting campaigns ie. cold emails, LinkedIn prospecting
Some knowledge about Account-Based Marketing
The knowledge behind the B2B sales process

Salary range:

12000 - 16000 NET on B2B + paid time off + performance bonuses

(or equivalent on Employment contract)

Location: Wroclaw, Warsaw or Remote