Stories Specialist /Copywriter

Job Description

WHO WE ARE:

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song.

The Pursuit & Reputation Marketing Stories Team is seeking to hire a story specialist to provide program management support for ACN/Avanade Mid-Market Stories Program Pillar and Story Leads. This role entails managing multiple workstreams related to story development, management and both internal and external promotion, inclusive of story identification and selection, brand program management, data and metrics collection and reporting, assist with communications and story promotion, editorial calendar management, and assist with our central Stories repository (The Story Gallery).  It will also include general editing and assistance with writing.

The story specialist will be a part of a growing global team based in Pursuit & Reputation Marketing, working with Avanade client account teams, marketing professionals, and business leaders across Avanade, Microsoft and Accenture to identify, support and promote our top Microsoft stories both internally and externally across a wide range of marketing channels, including advertising/paid media, social media, major brand moments/events, the Foresight app, thought leadership, the Stories portal page, Good Morning Accenture and Avanade Viva Engage.

THE WORK:

Under the direction of a Stories pillar lead, the story specialist will:

• Collaborate with client account teams, story development and editorial leads, writers, and marketers on the strategic positioning, execution, and promotion of our best stories. Assist with the planning and coordination of multiple activities including advertising, paid media, and organic social. Identify relevant contextual moments to promote specific stories. Participate in story interviews to begin learning about work and how our account leads talk about it. Identify relevant stories to substantiate advertising copy.
• Assist with the identification and prioritization of our best stories to be featured on Avanade.com, accenture.com and on the Avanade/Accenture/Microsoft Solutions Showcase in the Foresight app, working closely with our digital strategist.
• Support data reviews to help story leads determine ways to optimize or retire stories
• Accenture is a global company, and the story lead will need to work across time zones and with people from dozens of countries, working in English but notably with many non-native English speakers. Requires an awareness of cultural differences and working styles. Will also need to work with the tools used to collect, maintain, and disseminate stories. Will need to operate effectively in a follow-the-sun model across global time zones to meet critical deadlines.
• Draft copy for a wide array of communications needs, such as emails to CALs/senior leadership, GMA and Viva Engage post copy, newsletter content, etc.
• Represent the Stories team on key and recurring internal calls/meetings including identifying and presenting relevant topics/updates to share with each audience.
• Work with the Stories team leadership to develop a systemized approach for capturing, consistently tracking and sharing key Stories Team metrics and successes in an engaging, relevant way.

Flexible: The work location for this role may include a mix of working remotely, onsite at a client or in an Accenture office - depending on specific project circumstances.

show more

Qualifications

HERE’S WHAT YOU’LL NEED:

• Excellent written, verbal, and presentation skills in English (minimum C1) to effectively interact across the company
• Bachelor’s degree
• Three or more years’ experience as supporting strategic programs.
• Experience writing/editing for digital channels is useful.
• Experience in advertising and with research is useful.
• A demonstrated interest in editing and writing stories that focus on business, technology and are human-focused.
• An inquisitive, want-to-learn mindset. A demonstrated ability to work effectively in complex, challenging stakeholder environments – sometimes with time sensitive timelines.
• A high degree of intellectual curiosity in the areas of business, management, and technology; with ongoing learning about our work, trends in the marketplace as well as industry and market impact. 
• A high passion to identify promotion opportunities and create innovative new ways to get stories in front of our key stakeholders and clients.
• An ability to take direction and coaching from the program manager and story leads
• An ongoing desire to improve storytelling skills and business knowledge. A constant learner with curiosity to get to the best story
• Ability to use gen AI tools such as CoPilot and Writer as well as experience with Word and Excel essential; facility with PowerPoint, Monday.com, M+C PLAN and Initiate useful. Familiarity with web page design also useful.
• Understanding of strategic use of stories, a plus
• Understanding of research techniques; ability to dig for additional information.
• A willingness to learn new skills, adaptable and flexible (comfortable dealing with ambiguity and able to change direction quickly as circumstances change)

BONUS POINTS IF YOU HAVE:

• Broad overall business acumen and knowledge of Accenture’s area of business and overall business strategy.
• Deep understanding and ability to apply our brand
• Strong project management skills and high attention to detail.
• Passion for well-executed deliverables in support of Accenture business strategy.
• Ability to develop and apply creative solutions to complex issues.
• Ability to work autonomously and independently yet integrate appropriately with other areas within M+C and other areas within Accenture.
• Ability to manage multiple projects under tight deadlines.
• Experience in in Microsoft Office – including Excel, PPT, Word and Teams
• Demonstrated leadership in professional setting;
• Demonstrated teamwork and collaboration in a professional setting;

WHAT WE OFFER?

• Permanent employment contract.
• Individual support of a People Lead and a specific path of professional development, as well as the possibility of a session with a Coach.
• A wide training package (soft, technical, and language training offer, access to the e-learning platforms, Gallup test, GenAI training, possibility of co-financing courses, and certification).
• Employee Assistance Program - legal, financial, and psychological consultations.
• Accenture employees eligible for the Employee share purchase plan automatically become eligible for quarterly dividends if they own company shares.
• Paid employee referral program.
• Private medical care, life insurance.
• Access to the MyBenefit platform (possibility of using a wide range of products and services, including the Multisport card).

WHAT WE BELIEVE:

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

Clicking apply I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes, and that it is a data controller within the meaning of GDPR. More information about Accenture (and if necessary also its representative) can be found here: https://www.accenture.com/pl-pl/privacy-policy