Travel Content & Organic Growth Manager (AI-Driven)

We are Rough Guides Digital, a spin-off of Rough Guides Publishing — a legend in the travel industry. We’re a fast-growing travel marketplace connecting travelers with verified local travel experts, with the ambition to bring new meaning to authentic, personalized travel.

The Role

With thousands of destination pages to manage, we’re looking for someone who can take ownership of our travel content so it performs at the highest level - both in search engines and emerging AI-driven platforms like ChatGPT, Perplexity, and Gemini.

You will be responsible for ensuring our content ranks high and delivers high-quality visitors who are likely to become leads. This is a hands-on role — you’ll be working directly on SEO strategy, technical optimization, and content improvements, supported by a small team of writers and a junior SEO specialist.

You’ll use AI tools and automation to manage, optimize, and refresh large volumes of content efficiently. Your work will be driven by analytics, and your success will be measured by the quality and conversion potential of the traffic you attract.

Key Responsibilities

• Own the SEO, LLMs visibility and content strategy for thousands of travel pages - from technical fixes to content quality improvements.

• Leverage AI and automation to scale content creation, optimization, updates, and testing (if needed with help from our development team).

• Use analytics to spot what’s working, double down on high-impact content, and phase out underperformers.

• Guide, brief, and review work from writers and SEO junior team members.

• Drive measurable growth by focusing on visitors most likely to convert into leads.

• Stay current with evolving SEO and AI discovery trends, and adapt strategies accordingly.

Requirements

• Several years of experience in SEO and content management, ideally in a large-site or marketplace environment.

• Hands-on technical SEO skills and comfort with analytics tools (e.g., Google Search Console, GA4, Ahrefs, Google Sheets winking face etc.).

• Understanding of how LLMs (e.g., ChatGPT, Gemini) select and display information — and how to structure content to increase visibility in that ecosystem.

• Strong writing/editing skills, with the ability to quickly refine content using personal expertise and/or AI tools.

• Experience using AI tools for research, optimization, and content production.

• Data-driven mindset, with the ability to prioritize based on measurable impact.

• Highly proactive and self-sufficient, with the ability to own the organic growth strategy and execution, and to lead a small team to achieve measurable results.

Nice to Have

• Experience managing freelance writers or SEO juniors.

• Experience running A/B tests.

• Familiarity with structured data / schema markup.

• Experience in the travel industry.

Why Join Us?

This isn’t just another SEO or content role. You’ll be shaping how travelers discover our brand across both traditional search engines and emerging AI-powered interfaces. As the owner of both content and organic performance, your work will have immediate visibility and long-term impact. If you're excited by the intersection of search, content, and AI — and enjoy wearing multiple hats in a lean team — we’d love to talk.

Benefits

• Remote-first or hybrid work flexibility

• Work on a high-visibility travel platform with global reach.

• Small (for now), agile team - big opportunity to make a direct impact.

• Flexibility to innovate and experiment with the latest AI and SEO tools.

• Competitive salary plus annual bonus plan

• 20–26 days of paid annual leave, plus public holidays and sick leave

• Sports and healthcare programs

• International, dynamic, and diverse culture, with team members across multiple European cities