Salesforce Marketing Cloud Administrator
Łopuszańska, Warszawa
Appfire
About the role
Appfire is looking for a Salesforce Marketing Cloud (SFMC) Administrator to join the Appfire Marketing Operations Team. If you are experienced with SFMC and have a passion for building compelling, multi-channel journeys to nurture and engage users throughout their lifecycle, we want to hear from you.
The SFMC Administrator will leverage their deep understanding of the capabilities and functionality of SFMC (ExactTarget) and Salesforce Sales Cloud (SFDC) to support the development of new initiatives, enhancements, operations, and production support for the platform to execute the company’s marketing strategies and campaigns to achieve its goals. This role will collaborate with the Marketing and Salesforce Sales Cloud Operations teams, as well as the Salesforce Product Owner and Salesforce developers, to continuously optimize SFMC's usage and roadmap.
Your everyday tasks will include:
Support the Marketing Operations team in building and executing email journeys and nurture strategies to communicate with Appfire prospects, customers, and partners
Responsible for running and maintaining various SFMC and Salesforce Sales Cloud reports such as SFMC email results and Salesforce Sales Cloud campaign results
Participate in testing website forms to ensure the forms work properly and the data makes it successfully to SFMC and Salesforce Sales Cloud
Maintain SFMC Overview document and training materials for SFMC
Conduct Marketing team user training and actively partner with training teams to promote user adoption of Marketing Cloud
Own all relevant data extensions for email subscriber audiences and segmentation profiles, data hygiene, and ongoing monitoring of data feeds
Continue the optimization and development of SFMC for Appfire, working with internal stakeholders and external partners to continuously improve and innovate our usage of the platform
Work with business stakeholders to deploy all SFMC journeys, including emails and landing pages
Owns overall naming taxonomy and campaign architecture instrumented in the platform
Responsible for SFMC administrative setup such as: users, roles, permissions, sending domains, business units, integrations (API and FTP), data extensions, contact configuration, etc.
Work with business stakeholders to design and deliver solutions in Email Studio, Journey Builder, Reporting, Mobile Studio, and Einstein AI as much as possible
Work with the Salesforce Operations team to design and/or build integrations between SFMC, SFDC, Experience Cloud, and 3rd-party applications or data sources
Collaborate with key stakeholders and then iteratively improve Appfire’s SFMC data models/architecture, and surfacing of performance metrics, including our technical documentation and internal processes
Skills and experience you'll need to succeed:
Ability to work with a team to design SFMC customer journeys, and associated data models
Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking, and Reporting
Experience reading and writing the following programming languages in SFMC: SQL, AMPScript, JavaScript, HTML and CSS
Deep understanding, experience, and ability to troubleshoot and resolve issues triggered by SFMC API and Automation in Email and Mobile Push Notifications
Experience building, deploying, and testing responsive email campaigns including A/B testing
Ability to interpret performance data and insights to make iterative optimizationsto campaigns and tactics
Deep understanding of Salesforce Sales Cloud and Salesforce Experience Cloud including in-depth experience with Salesforce Sales Cloud reporting
Prior experience in Marketing roles
Deep knowledge (certification preferred) in global privacy policies and data compliance standards like GDPR, CASL etc.
Added value skills are a plus but not required:
Experience training non-technical users in SFMC
Knowledge of CMS platforms
Experience with Sigma, Google Analytics 4, and Google Looker
Active in the Salesforce Trailblazer community
Experience working in a multinational organization spanning time zones
Detail-oriented and can operate independently on specific tasks and duties
Education / Certifications:
Salesforce Marketing Cloud Engagement Developer certification (required)
Salesforce Marketing Cloud Engagement Administrator certification (required)
Salesforce Sales Cloud Administrator certification
Bachelor's Degree in Marketing
Beyond the resume skills that match our culture and this role:
You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
We offer:
Salary Ranges: Perm (UoP) 8827 - 10416 PLN gross/month.
Financial benefits
Every Appfire employee is eligible for company equity.
Home Office allowance – 200 PLN/month to cover your electricity and internet bills.
MyBenefit Platform – 150 PLN/month to spend on shopping, culture and entertainment, Multisport, travel, and more.
Lunch Card – 300 PLN/month to spend on groceries/restaurants (excluding alcohol and other excise duties items).
You can apply for a 50% tax-deductible cost on creative works (AKUP/IP tax-deductible costs).
Skills development benefits
Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
English language courses.
PTO, health & well-being
26 working days of paid annual leave, regardless of years of experience.
Wellness Days – additional time off each month to recharge and take care of yourself.
Private healthcare.
Life Insurance.
Volunteering
24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.
Other
Indefinite Employment contract from day one, no trial periods.
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Administrator
Łopuszańska, Warszawa
Appfire