Customer Journey Strategist

We are looking for a Customer Journey Strategist to help our clients translate data into effective marketing strategies. This role is ideal for someone who can see the bigger picture of the consumer journey and design actionable strategies that deliver measurable business results.  You’ll combine performance insights, customer behaviour analysis, and UX principles to shape campaigns, optimise touchpoints, and guide clients through their digital transformation journey. 

Core Responsibilities: 

• Develop data-driven strategies aligned with client business goals. 

• Map consumer journeys and identify opportunities for engagement and conversion. 

• Translate insights from Analytics into tactical recommendations and campaign plans. 

• Build and orchestrate multi-channel strategies (media, CRM, content, UX, and commerce). 

• Provide strategic input into UX/UI improvements and landing page optimisation. 

• Collaborate with Tech Lead and Analytics teams to ensure strategies are measurable and scalable. 

• Monitor campaign effectiveness, recommend optimisations, and prepare strategic roadmaps. 

  
  

Key Skills: 

• Minimum of 3 years of relevant professional experience. 

• Proficiency in English (written and spoken). 

• Strong knowledge of consumer journey mapping and conversion optimisation. 

• Experience in CRM activations and basic knowledge of UX/UI principles. 

• Ability to create clear, data-driven narratives that resonate with clients. 

• Strong presentation and facilitation skills. 

• Experience in the financial sector will be considered an asset. 

Tools & Platforms: 

• Google Marketing Platform (GA4, DV360, Campaign Manager). 

• Adobe Experience Cloud (Analytics, Target, Audience Manager). 

• CRM systems (Salesforce, HubSpot, or similar). 

• UX/UI tools (Figma, Hotjar, or similar). 

• Collaboration & planning tools (Miro, ClickUp, Jira). 

Success Metrics: 

• Quality and clarity of strategic recommendations delivered. 

• Demonstrated link between strategies and measurable business outcomes. 

• Client satisfaction and adoption of recommendations. 

• Innovation in using new data sources and tools to improve strategies. 

  
  

What do we offer: 

• Career & Development – Trainings, workshops, and collaboration with top industry experts. 

• Exciting Challenges – Work with leading market brands and award-winning projects. 

• Supportive Team – Knowledge sharing during Wednesday Wisdom meetings & tech breakfasts. 

• Autonomy & Innovation – We welcome your ideas and initiatives. 

• Flexible Employment – You can choose B2B or Employment Contract. 

• Work-Life Balance – Flexible working hours and a culture that values personal time. 

• Hybrid or Remote Work Model – It’s up to you. 

• Perks & Benefits – Motivation system, Private medical care, Multisport card, English lessons, training budget, and more.