Product Marketing Expert - IoT Solutions

As the Product Marketing Expert – IoT Solutions, you will be at the forefront of defining and executing B2B marketing strategy for our industry-leading IoT products, Anjay and Coiote, dedicated for enterprises. Your contributions will directly impact how customers perceive and adopt our IoT solutions, driving awareness, leads, and revenue.

You will bridge the gap between product innovation and market demand, ensuring that our solutions resonate with target audiences across defined segments. From developing go-to-market strategy to crafting compelling narratives that showcase our competitive advantages, you will help shape how our IoT offerings are perceived and adopted.

You will work closely with product management, sales, and marketing teams to create digital marketing strategies that increase brand awareness, enhance inbound marketing efforts, and generate high-quality leads.

Your responsibilities: 

• Utilize collected knowledge about clients and defined personas, competitor analysis, and market needs and translate them into compelling messaging resonating with the defined audience.
• Develop and implement a digital marketing strategy for IoT products to improve online visibility, engagement, and conversions.
• Optimize inbound marketing efforts, including content marketing, blog posts, whitepapers, and case studies to attract and nurture leads.
• Generate high-quality leads: Utilize SEO, Google Ads, LinkedIn Ads, and marketing automation tools like Hubspot to deliver measurable results.
• Collaborate with product team and sales team on launching new products and features, and defining needed processes.
• Craft marketing collateral and sales enablement materials, such as brochures, product presentations, case studies, and whitepapers, testimonials, comparisons. Create blog and social media content, collaborating closely with engineering or sales to ensure technical accuracy and consistent messages.
• Work closely with the graphic designers to ensure consistent brand messaging.
• Work on email marketing strategies with Hubspot, leveraging marketing automation tools to improve customer retention and conversion rates.
• Craft social media posts and PR news, and collaborate with the media.
• Provide essential materials and presentations for events, ensuring alignment with product messaging and audience expectations.
• Prepare regular reporting to monitor and analyze marketing channel performance, leads and impact on growth.

What we expect:

• 3-5 years of relevant experience in product marketing/technical marketing in the B2B market.
• Proficiency in creating and managing marketing campaigns, including email, social media, and paid advertising.
• Strong analytical skills and results-driven, with a passion for using data to solve business problems and drive product innovation
• Ability to process and analyze qualitative and quantitative research methods and demonstrate highly developed skills in translating customer insights into compelling messages.
• Strong technical aptitude and understanding of complex systems.
• Comfortable in technical conversations with a curiosity to learn.
• Fluency in English (B2+) in speaking and writing.
• Creative problem solver that can generate innovative marketing ideas.
• Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field will be a plus

Nice to have:

• Understanding of IoT, utilities, and industrial to be able to tailor messaging and strategies to address the specific pain points and opportunities unique to these industries.
• Experience in technical products and ability to comprehend complex product architectures, protocols, and integration requirements.
• Familiarity with enterprise-level dynamics to craft content and sales enablement materials that address each stakeholder’s concerns, thus facilitating smoother decision-making and faster adoption.

Why work with us:

• Close collaboration with the sales and product teams.
• Business version of ChatGPT to increase productivity.
• Technical teams available to share expertise.
• High-quality products valued by clients, continually improved to meet their needs.
• Real impact on creating new features on our platforms and improving existing ones.
• A collaborative team that supports you and cares about your ideas.
• Some usual stuff:
• Flexible working hours
• Kitchen full of snacks and treats (including Good Lood ice cream)
• Multisport card
• Medical care
• Car parking area and bike room
• A relaxed work atmosphere – no dress code, no open space!