Content Marketing Specialist
Jana Matejki 11a, Poznań
Business Reporting - Advisory Group (BRAG)
Within BR-AG, you will get the opportunity to work with the marketing and sales team on creating engaging content for our initiatives. We are internationally present, with many projects in RegTech and SupTech, and two data platforms available to the market. Omnichannel marketing sounds interesting? We want our content to be present not just on our website or blog, but through publications with our partners, thought leadership, and many others.
We have a graphic designer on board for you to collaborate with – it’s about the idea and execution, not about doing visuals and videos all by yourself. Collaboration is the key to great content!
As a data-driven company, we want our marketing journey to be data-driven as well. Do you have an analytical mindset? Perfect!
Responsibilities
• Creating marketing content in various formats together with the marketing and sales team (e.g. blog posts, whitepapers, webinars, social media posts, emails, infographics, podcasts, company product and portfolio, user stories, and others) to support our sales campaigns
• Managing content, posts, and our LinkedIn profile
• Developing a content calendar together with the marketing and sales team, and measuring our content success through Google Analytics, Semrush, and Google Search Console
• Working on lead generation tactics to develop new content assets to support the growth of inbound leads together with the marketing and sales team
• Keeping a close eye on content trends and how we can refine our content to respond to them
• Assisting with content promotion activities, such as content created in cooperation through our partnerships and third-party content channels
• Assisting the team in everyday marketing activities
Requirements
Nice to have
Benefits