Content Lead

About You:

You already know the old content playbook is dead. Three years ago, being a Content Lead meant "write 10 blog posts + 3 LPs a month and optimize for keywords." That world is gone, and you've already moved on.

We're looking for a Content Lead who can craft strong B2B copy and own all content production processes. You'll be responsible for all content outputs at Certifier.  You'll work with an in-house team (junior specialist, designer, developer) and external collaborators (content agency, freelancers). 

You will think in prompts, workflows, and system instructions the way a previous generation thought in content briefs and drafts. You've figured out that AI doesn't replace editorial judgment; it compresses the distance between insight and published output.

About Us:

Certifier is a B2B SaaS platform for digital credentials (certificates, badges, micro-credentials) used by Guinness World Records, Salesforce, National Geographic, L'Oréal, and 2,000+ other paying customers. Twenty-two people in the core team. Post-product-market fit. Backed by leading EU venture funds. Growing fast enough that our content needs to grow faster.

What Will You Do:

You'll own every piece of content that touches a prospect: landing pages, blog, our template catalogue, localized content across four markets (PL/ES/DE/FR). The split is roughly half creation, half orchestration.

MOF/BOF Content Production:

You'll own the process of producing key pages from brief to production. That includes analyzing the brief, structuring the work, researching, drafting, iterating with stakeholders, and shipping. The scope isn't limited to landing pages — it's whatever high-impact content Certifier needs at a given moment.

Ownership Across All Certifier Content:

• Blog content: You'll own the blog end-to-end: contributing to the backlog, drafting briefs, running daily execution, communicating with external collaborators, and making sure we maintain a steady publishing cadence. BOF/MOF pieces will require collaboration with the junior content specialist and deep knowledge exchange with the product team.

• Template content: You'll manage the certificate and badge template pipeline. This includes working with freelance designers and junior content specialist, forming the backlog and coordinating a full production cycle.

• Localization content: You'll lead the localization content (PL/ES/DE/FR) — deciding what content gets localized, coordinating the process, and tracking performance across markets.

What Do You Need to Succeed:

• Most importantly: you've internalized LLMs as a way of working, not a tool you open sometimes.

• Experience (3+ years) in content creation and content strategy execution  

• Experience in coordinating other people's output: agencies, freelancers, junior writers.

• Excellent English (written and spoken)

• Proven ability to write value-led converting copy: BOF/MOF blog articles or B2B landing pages

• Strong product-value thinking: you understand how to translate product capabilities into customer value for specific ICPs

• Track record of owning content end-to-end: from brief through production

• Strong project management skills, including experience in collaborating with / within cross-functional teams: writers, designers, developers

• Proactive communicator: you flag issues early, give updates, and coordinate naturally across multiple stakeholders

  
  

What We Offer:

• Attractive base salary of 11,000 - 14,000 net on a B2B contract (or gross equivalent for an employment contract), depending on your experience.

• Remote, hybrid, or on-site at the office in Krakow - you choose.

• A casual work atmosphere with a flat hierarchy - free from formal relationships and boredom.

• Opportunities for self-development, including training, conferences, and more.

• Work with the best equipment – all the tools you need.

• Off-site team events and trips.

• Medicover health care and sports card.

• 24 paid leave days annually.

• Only the best tools - Ahrefs, Amplitude, ChatGPT Plus and more.

• 100% ownership - Have exciting ideas or content projects you want to bring to life? We’re open-minded and welcome your creativity. Just tell us what you need.

  
  

Why Certifier:

• Lean, effective collaboration: We minimize internal meetings and focus on what truly matters.

• Continuous growth: We value experimentation, curiosity, and learning from failure.

• Transparency & autonomy: We trust you to get the job done without micromanagement. We optimize for output, not hours.

• Respect & flexibility: No time tracking or invasive monitoring - your results speak for themselves.

  
  

Next Steps:

1. CV and Portfolio Check: Please attach a CV and a portfolio with 5+ content samples that you’ve created or managed. For each link, provide some details about your role in the content creation process, the goal of each piece, and any measurable results.

2. HR Screening: (around 30 minutes) focusing on your experience, motivation, and general skills.

3. Short Practical Task: We will ask you to complete a short task, which will allow us to better understand your current skills.

4. Interview with Head of Marketing (1 hour).

We’re guaranteeing prompt feedback, regardless of the outcome.