Content Specialist
Aleja Pokoju 18, Kraków
Certifier
Content Specialist at Certifier
Who are we looking for?
We’re looking for a Content Specialist to join our Content Team and help us scale high-quality, SEO/LLM-optimized content across multiple channels. If you have experience in content creation and optimization, and are excited about working in a fast-paced SaaS environment, we’d love to hear from you!
About Us:
We are a fast-growing 20-person tech startup based in Kraków 🇵🇱, focused on developing B2B SaaS solutions for digital credential management. We are led by experienced founders and backed by leading EU venture funds. In just two years, our team has launched our core product and gained over 2000 organizations as paying customers, including Guinness World Records, Salesforce, National Geographic, L'Oréal, and many others. Now we're poised for growth and ready to expand our team.
What will you do?
As our Content Specialist, you’ll support the execution, optimization, and localization of content. Your focus will be on creating high-quality, SEO/LLM-optimized materials that drive traffic, attract new users, and strengthen our brand. You’ll work closely with both internal and external contributors, including designers, content writers, video-editors and developers, to ensure all content meets our standards and aligns with business goals.
Here’s how your responsibilities will look like:
50% Blog content creation & optimization: You’ll draft, edit, and publish blog articles, manage content in the CMS, localize it for multiple locales (PL/DE/FR/ES) with the help of localization experts and AI-playbooks, and regularly optimize published content for SEO, LLMs and overall performance.
40% Templates content management: You’ll draft and publish certificate template descriptions using AI-playbooks and CMS, and optimize the existing catalogue of certificate template collections for SEO/LLM.
5% Video content support: You’ll prepare content descriptions for videos (ex. customer testimonials, product integrations, SEO videos), and handle their upload, management, and publishing on YouTube.
5% Social media management: You’ll execute the content calendar by drafting, scheduling, and publishing social media posts.
What Do You Need to Succeed?
1–3 years of experience in creating, managing, and optimizing content.
Solid understanding of content creation best practices and a clear sense of what defines high-quality content.
Basic knowledge of SEO principles and a willingness to learn and apply optimization techniques.
Experience collaborating with cross-functional contributors such as content writers, designers, SEO specialists, and developers.
C1+ level English required: You should be fully comfortable writing, editing, and communicating in English in a professional context.
Strong project-management skills and the ability to stay focused and productive in a fast-paced, product-oriented environment.
Experience with content management/ uploading/ publishing using CMS systems.
Experience working with AI tools (ChatGPT/Claude) to streamline content creation and tools like Surfer/Frase to support optimization.
Experience working with localized content across multiple markets is a plus.
Basic understanding of Figma is a plus.
What We Offer:
Attractive base salary of 6 000 - 8 000 PLN on a B2B or UZ contract depending on your experience.
Remote, hybrid, or on-site at the office in Krakow - you choose.
A casual work atmosphere with a flat hierarchy - free from formal relationships and boredom.
Opportunities for self-development, including an annual 500 USD budget for training, courses, conferences, and more.
Work with the best equipment – all the tools you need.
Off-site team events and trips.
Medicover Healthcare and sports card.
24 paid leave days annually.
Only the best tools - Ahrefs, Amplitude, ChatGPT Plus and more.
100% ownership - Have exciting ideas or content projects you want to bring to life? We’re open-minded and welcome your creativity 👀. Just tell us what you need.
Why Certifier?
Lean, effective collaboration: We minimize internal meetings and focus on what truly matters.
Continuous growth: We value experimentation, curiosity, and learning from failure.
Transparency & autonomy: We trust you to get the job done without micromanagement. We optimize for output, not hours.
Respect & flexibility: No time tracking or invasive monitoring - your results speak for themselves.
Next Steps:
CV and Portfolio Check - Please attach a CV and a portfolio with links to 3 content samples that you’re proud of. For each link, provide details about your role in the content creation process, the goal of each piece, and any measurable results (if disclosable).
HR Screening - (around 30 - 45 minutes) focusing on your experience, motivation, and general skills 📞.
Practical Task - We will ask you to complete a short task, which will allow us to better understand your current skills.
Interview with our Content Lead (1.5 hour).
Prompt feedback, regardless of the outcome.