Senior Strategy Planner

Responsibilities:


• Collaborate with a team consisting of copywriters, art directors, and account managers to create compelling and engaging campaigns
• Analyze industry trends across platforms such as Digital, ATL, Facebook, TikTok, YouTube, and Instagram to identify opportunities for innovative advertising strategies
•  Generate creative and data-driven angles, strategies insights for clients, ensuring alignment with their branding and tone
• Maintain the vision of each project from conception to completion, ensuring consistency and alignment with the overall marketing goals
• Analyze performance data to optimize and measure their effectiveness

Requirements
:

•   Experience working in a fast-paced marketing environment, preferably in advertising agency
•   At least 2 years experience on similar position
•   Strong passion for marketing and a deep understanding of content marketing, ATL and BTL principles
•   Excellent communication and collaboration skills, with the ability to cooperate with team effectively, present strategy in fornt of a client and defend its assumptions.
•   Ability to adapt to changing priorities and respond quickly to project requirements
•   Proven ability to meet deadlines and work on multiple projects simultaneously
•   Highly organized with meticulous attention to detail
•   Knowledge of direct response marketing or copywriting is a plus
• Data analysis experience is preferred
•  Experience with UGC content creation on TikTok or other social media platforms is a strong advantage
•  Knowlege of a domestic appliances & smartphone market is a plus.
• Ability to communicate freely in English