Paid Ads Specialist - part time / freelance

CoinAPI stands at the forefront of the cryptocurrency markets as a premier provider of high-quality, comprehensive market data solutions. We specialize in delivering rapid, dependable, and integrated data APIs to institutional investors and enterprises. Discover more at: https://www.coinapi.io/

Celebrating six years of dynamic growth and innovation, our team now proudly exceeds 15 members across Poland and the Philippines. As we embark on several exciting new projects, we are actively seeking passionate individuals to expand our team.

Your responsibilities

• Multi-Platform Campaign Management: Create and execute high-performing paid advertising campaigns across Google Ads, Twitter Ads, Reddit and others. Develop campaign structures, manage budgets, and optimize for maximum ROI across all channels.
• Audience Strategy & Optimization: Build and refine targeted audiences using demographic and behavioral data. Develop custom audiences and remarketing lists while continuously optimizing for best performance.
• Creative & Copy Excellence: Craft engaging ad copy and collaborate on visual assets that drive conversions. Test multiple variations while maintaining brand consistency and high relevance scores.
• Performance Analysis & Reporting: Monitor key metrics (ROAS, CPA, CTR), analyze campaign data, and translate insights into actionable optimizations.
• Performance Analysis: Conduct a thorough analysis of content performance, and deliver comprehensive reports and metrics that reflect overall effectiveness.
• Conversion Optimization: Use gathered data to optimize our website and content, ensuring maximum conversion rates.

Our requirements

• Professional Experience: A minimum of 4 years in a similar role within the IT industry, particularly in areas such as demand generation, content marketing, and growth marketing.
• Language Proficiency: Exceptional command of English, at a C1/CAE level, with proven oral and written communication skills. This includes a strong grasp of sentence structure, grammar, and punctuation.
• SEO/SEM and Conversion Rate Optimization: Proficiency in SEO/SEM and Conversion Rate Optimization is essential. Experience using tools such as Ahrefs, Google Analytics, Google Tag Manager, and Google Keyword Planner is required.
• Self-Organizing Abilities: We require you to possess exemplary self-management skills. This involves the aptitude to independently organize your workspace, establish effective processes, and create efficient workflows. Initiative and autonomy are key, as constant oversight is minimal in our dynamic environment.

What we offer

• Part-time, full Remote Position: Work from anywhere while maintaining full flexibility in your schedule. We embrace a digital-first culture that prioritizes results over location, enabling you to create your ideal work environment.
• Creative Freedom: Embrace the thrill of creating from the ground up. Experiment with bold ideas, take ownership of the outcomes, learn from the experiences, and grow through the process.
• Focused and Varied Work: Say goodbye to repetitive agency tasks across numerous clients. Here, you'll immerse yourself in a singular, expansive work scope that involves creative strategizing, execution, result assessment, and continuous evolution.
• Competitive Compensation: We value your contributions and ensure they are met with an attractive remuneration package.
• Positive Work Environment: Enjoy a collegial atmosphere with the flexibility of adjustable working hours and full remote work.
• Expertise Autonomy: Step into a role where your expertise is respected, granting you independence in your work.
• Professional Growth Opportunities: As our organization expands, so do the opportunities for your professional development, allowing you to evolve and progress within the company.