Product Marketing Manager

Join Deviniti as a Product Marketing Manager and make yourself comfortable in our Software Home! 

No time to read? That’s okay! Here’s a short summary: 

• Hours: full time
• Mode: remote
• Team: Senior Content Specialist, Content Specialist, Motion and Graphic Designer
• Project: product marketing of Atlassian applications.

What will you work on as a Product Marketing Manager?

• As a Product Marketing Manager, you will join the team responsible for product marketing of Atlassian applications.
• We are looking for someone who thinks strategically and knows how to craft compelling product narratives—a person who passionately translates complex technical features into clear and engaging customer messages.
• With a data-driven analytical approach and a creative mindset, you will shape Go-to-Market strategies and strengthen our brand in a dynamic, startup-like environment.

What tasks await you in this role?

• develop Go-to-Market Strategies: craft and execute comprehensive product marketing plans tailored for our suite of Atlassian apps;
• collaborate Across Teams: work closely with Product Management, Partner Sales, and Customer Success to align product roadmaps and marketing initiatives with customer needs and market trends;
• market & Competitive Research: conduct ongoing market analysis and competitive assessments to uncover trends, user pain points, and opportunities for product innovation and improved messaging;
• produce a broad range of marketing collateral—such as in-depth product guides, case studies, whitepapers, obs-to-be-done blog posts, demo videos, and webinars—that resonate with both technical and non-technical audiences;
• drive Product Launches & Campaigns: lead the planning and execution of product launches and marketing campaigns, ensuring cohesive messaging and measurable outcomes across channels;
• sales Enablement: create and maintain effective sales enablement tools (e.g., decks, battle cards, product one-pagers) to empower our partner sales teams in articulating product benefits and driving conversion;
• performance Analysis: monitor campaign performance and product adoption metrics, using data-driven insights to refine marketing strategies and optimize return on investment;
• become an Atlassian Ecosystem Expert: stay current on industry trends and developments within the Atlassian marketplace to ensure our messaging and strategies are both relevant and competitive;
• process Improvement: continuously evaluate and enhance marketing processes to streamline operations, improve efficiency, and drive better cross-functional collaboration;
• continuously review and optimize our marketing processes, workflows, and cross-functional collaboration to drive efficiency and agility in executing marketing initiatives.

You are the one we’re looking for, if you have the following skills:

• great English - C1 is a perfect starting point;
• proven experience: 5+ years of B2B SaaS product marketing experience, ideally with a portfolio of products or within the Atlassian ecosystem;
• experience marketing within a marketplace or ecosystem, ideally with Atlassian apps or similar integration platforms;
• demonstrated ability to develop, launch, and scale comprehensive go-to-market strategies—both product-led and sales-led—to drive customer acquisition, adoption, and revenue growth;
• experience with PLG (Product-Led Growth) tactics and crafting messaging that resonates across multiple customer segments;
• proficiency in using marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau) to track campaign performance, measure ROI, and refine strategies based on actionable insights;
• adept at translating technical product features into clear business value propositions;
• writing abilities to craft clear, compelling content (e.g., jobs-to-be-done blog posts, case studies, webinars, product collateral) for both technical and non-technical audiences;
• hands-on experience with digital marketing channels, including SEO, SEM, email marketing, and social media, to boost product visibility and engagement;
• understanding of content marketing and demand generation best practices;
• Nice to have: deep familiarity with Atlassian products (e.g., Jira, Confluence, Bitbucket, Trello) and a solid understanding of the Atlassian Marketplace dynamics

What do we care about?

• Your mental and physical well-being: we offer access to Mindgram, and we also have a running led by our own coach, who motivates us to get up from behind our desks and engage in physical activity together.
• The development of your skills: each team has their career paths, we use Udemy for Business, and we also participate in both internal and external trainings to constantly learn more.
• Your opinion and influence on your work environment: we use Officevibe (an employee experience platform), and we cultivate the culture of constructive feedback and recognition.
• Your freedom: apart from working from home and flexible hours matching your lifestyle, we also have many hobby groups that allow you to share your passions with others. So, are you interested in arts and crafts, literature, plants, board games or sports? 
• The world and people: through our CSR program “Deviniti Cares” we take care about our planet, as well as about people around the world. Together we decide what causes we support, and we help by using the quarterly budget established entirely for charity initiatives.

Do you want to join us? Apply! Ewelina will guide you through the recruitment process

You can expect the following 4 recruitment stages:

1. CV screening - we read about your experience and make sure that it matches our needs.

2. Phone interview - during these 30 minutes the recruiter describes the role further and asks a few questions (i.e. about your expectations and notice period).

3. Online interview - here you meet the recruiter, the team leader, and a specialist, who verify your skills. The meeting usually lasts about 1h,

4. The decision, which is presented to you about 2 weeks after the interview.

Who are we, what have we accomplished so far, and what are our values? Check it on our website https://deviniti.com/about-us/. You can also follow us on LinkedIn, Facebook and Instagram.

You like Deviniti, but this position is not for you? Take a look at our career tab - maybe you’ll find an offer that’s perfect for you!

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