Social Media Manager

Make saving feel like winning. DigMo is a gamified, prize‑linked savings platform and mobile money wallet dedicated to the Sub-Saharan African markets. We’ve launched in Zambia and, for the next 6 months, we’re doubling down on Save‑to‑Win to accelerate customer acquisition and deposits. Our ambition: become Zambia’s #1 prize‑linked savings brand by December 2025.

This is a strategic role, hands‑on, and close to product and growth - a true one‑person army to start. 

About the role:

You’ll own DigMo’s social presence end‑to‑end in Zambia: strategy, content, community, creators, and paid social. You’ll level up our Facebook and Instagram first (cross‑posting allowed at the start), then expand to TikTok once the engine is humming. You’ll collaborate with the CPTO, Lead Designer, and Compliance as needed moving fast while keeping trust. You’ll also turn our monthly prize draw into ongoing stories people share - working closely with our lead influencer, Michie “Zambia’s Sweetheart".

What you’ll do:

• Own channel strategy & calendar for Facebook, Instagram, and (phase‑two) TikTok. 

• Create and ship content yourself: short‑form video, reels, carousels, stories, winner highlights, testimonials, FAQs - using existing brand assets and sourcing/creating new ones when needed.

• Repackage the monthly draw into bite‑size content throughout the month (recaps, behind‑the‑scenes, winner reactions). 

• Run paid social: plan tests, launch/optimize ads, and scale what works. 

• Community care: reply fast, escalate issues, and build trust through clear, responsible messaging.

• Influencer collabs: manage the Michie partnership and spin up micro‑creators when needed.

• Choose your tools and workflow - we care about outcomes, not tool brands. 

You’ll thrive here if you: 

• Treat social like a growth engine and a product surface. 

• Are comfortable being a scriptwriter, editor, community manager, and media buyer in one. Turn constraints (bandwidth, devices, language) into creative fuel. 

• Explain complex mechanics simply, clearly, and responsibly. 

• Move fast, iterate, and keep the brand consistent. 

  
  

You’ll need:

• 3-5+ years in social/content/community roles with hands‑on short‑video experience. 

• Comfort running Meta campaigns (and later TikTok), setting up UTMs/deep links, and reading basic analytics. 

• Experience with influencers/creators and community management. 

• Excellent English. 

Nice to have:

• Fintech, mobile money, or prize‑linked savings exposure. 

• WhatsApp community playbooks and offline‑to‑online activation experience. 

• Work in Zambia or the region; knowledge of local creator culture. 

• Familiarity with local Zambian languages (tone can be validated with AI + local support). 

  
  

Why this role matters:

Your work will directly shape how many Zambians start saving, and keep saving. You’ll turn prize‑linked mechanics into trustworthy, transparent stories and build a brand people recommend.

What we offer: 

• Hybrid work (2–3 days/week in Wrocław, Capitol Theatre building) 

• Occasional, optional travel to Zambia for market insight

• Flexible hours and async collaboration

• MacBook Air M4 and full setup 

• 20 days paid time off + paid sick leave 

• Regular team‑building gatherings - we enjoy shipping and celebrating together 

  
  

What we stand for: 

Our mission is to empower every Zambian with accessible, rewarding financial services that inspire better money habits and improve daily life. In essence, we exist “to turn saving and transacting into an opportunity for prosperity for those left out by traditional banking.” 

We are driven by the goal of increasing financial inclusion and security: No one should have to hide cash under a mattress or pay extortionate fees to send money home. We want to provide a safe digital wallet for anyone, bridging the gap between the cash economy and formal finance. 

Excited about this opportunity? Don’t hesitate to share your CV and portfolio - we’d love to see examples of your work.