Head of Digital Marketing

If you join our team, you will be responsible for: 

• Strategic Ownership of Digital Marketing: Oversee performance marketing, SEO/organic, paid advertising, and new channels development (e.g., affiliate, referral). Ensure strategy is aligned with business KPIs and long-term objectives.

• Team Leadership & Development: Manage and grow the digital marketing team, including recruitment, mentoring, and talent development, fostering a high-performing and collaborative environment.

• Lead Generation Strategy: Own all lead generation channels and KPIs, including scaling, diversification, and channel performance optimization. Ensure quality control and continuously refine leads processing, working closely with CRM and Sales leadership.

• Digital Marketing Roadmap Ownership: Lead the end-to-end delivery of the Digital Marketing Roadmap, ensuring alignment with business goals and cross-functional priorities.

• Tracking, Analytics & Unit Economics: Co-develop tracking, analytics, and BI infrastructure to measure ROI, CAC, CPL, and LTV. Own and optimize unit economics models to ensure profitable and scalable growth.

• Operational Excellence: Build and scale systematic planning, execution tracking, and process improvements to ensure Digital Marketing operates with efficiency and predictable delivery.

• Budget Management: Co-own budget planning and allocation for the Digital Marketing function, ensuring cost-effective and high-impact investments.

• Conversion Rate Optimization: Create strategies and plans to improve conversion rates through website, product pages landing page optimization, ad copy refinement, keyword strategy, and creative assets testing.

• Funnel Building: Develop high-performing digital marketing funnels (webinars, lead magnets, etc.) to support scalable lead acquisition.

• SEO Ownership: Drive the SEO strategy, continuously improving rankings, traffic, and organic visibility.

• Cross-Functional Collaboration: Partner closely with Marketing, Content & Communications, Sales, Product Marketing and Product teams to connect performance marketing with broader business objectives (LTV/ARPU growth, retention, ROI, EBIDTA) and deliver seamless customer experiences.

What do we expect? 

• 5+ years of experience leading digital, performance, and/or growth marketing teams in B2B, B2B2C, or SaaS.

• Hands-on expertise in performance marketing, paid acquisition, SEO/organic growth, analytics, and funnel development. Proficiency in SEO & CRO, including landing page optimization, A/B testing, copy/creative experimentation, and funnel performance analysis.

• Languages: Polish (C1/С2), English (min.B2, must-have).

• Strong operational and project management capabilities: building processes/workflows/SLAs, planning budgets and quarterly roadmaps, and coordinating people, tools, and execution.​ High ownership mindset with end-to-end leadership of initiatives and focus on high-impact outcomes.​​​​

• Excellent communication and relationship-building skills, being open to constructive feedback, able to be direct, delegate, and consistently collaborative.

• Strong strategic thinking with the ability to translate business goals into clear digital roadmaps, channel strategies, and measurable outcomes. Strong analytical and problem-solving skills, with the ability to interpret complex datasets, spot trends, and translate insights into action. ​

• Demonstrated success in scaling lead generation channels, optimizing CAC and conversion rates, and driving measurable ROI across digital touchpoints.

• Experience with tracking and analytics ecosystems, including configuring tracking, attribution, BI dashboards, and ensuring high-quality data flows.

• Solid understanding of unit economics (CAC, LTV, payback periods) and ability to build or refine scalable economics models.

• Deep knowledge of MarTech and digital marketing tools: MS Office (advanced Excel), Jira/ClickUp, Figma; analytics tools (Power BI, Amplitude); CRMs & marketing automation (HubSpot, Creatio, Salesforce, User.com); generative AI tools.

• Leadership and team management skills proven through recruitment, coaching, mentoring, and developing high-performing digital teams.

What we offer

• Stable employment and a hybrid work model (office presence required on Thursdays), plus flexible working hours.

• Transparent and fair salary, including base salary and KPI-based bonus.

• Comfortable office space in Mokotów (Pory 78/7): daily fresh fruits, coffee/tea, leisure zone, no dress code.

• A secure position within a skilled, collaborative team in the dynamic environment of an international product company.

• Comprehensive benefits package depending on the type of employment: private health insurance, MultiSport card, etc.

• Support for your professional and personal growth through training, courses, and the English Speaking Club.

• Company events and activities: integration events, corporate sports teams, Christmas gifts, birthday celebrations, and more.

• Charity initiatives and opportunities to engage in community support.

• Employee Referral Program.