Senior Product Marketing Manager (LTV, retention, upsell/cross-sell initiatives)

E100 Marketing team is looking for a Senior Product Marketing Manager, who will be responsible for product positioning, go-to-market strategies, cross-sell / up-sell campaigns, and building long-term customer value through retention initiatives. 

If you join our team, you will be responsible for: 

• Owning product messaging and positioning across all customer touchpoints.

• Launching cross-sell / up-sell campaign.

• Leading GTM strategies for new launches and feature releases.

• Creating sales enablement materials to support acquisition and account growth.

• Designing retention initiatives (loyalty programs, onboarding flows, targeted communications).

• Collaborating with Product, Sales, and Customer Success to increase adoption and reduce churn.

• Partnering with Product Managers to translate technical features into customer benefits.

• Analyzing customer behavior, funnel KPIs, A/B testing, and growth metrics to improve adoption and loyalty.

• Running research on customer needs and market trends to refine value propositions.

• Reporting on KPIs: LTV, ARPU, churn, retention rate.

Your KPI will include:

• Growth of LTV and ARPU through upsell/cross-sell. 

• Retention rate improvement (by cohort). 

• Churn reduction and customer satisfaction metrics. 

• Product adoption and feature usage after launch. 

What do we expect? 

• Min. 5 years of experience in B2B product marketing.

• Polish and English (B2+).

• Strong understanding of product positioning, value props, GTM frameworks.

• Proven track record in LTV, retention, and upsell/cross-sell initiatives.

• Proficiency in data-driven marketing: funnel analysis, A/B testing, cohort tracking, growth metrics.

• Ability to collaborate across Product, Sales, Customer Success, and Marketing teams.

• Technical skills: Proficiency in MS Office. Proficiency with analytics tools (PowerBI, Amplitude or similar), CRMs (HubSpot, Creatio or similar). Working knowledge of generative AI tools (ChatGPT, Claude, Perplexity, Copilot and other).

• Project management & organization: Experience in working with task planning systems (Jira, ClickUp or similar). Excellent organizational and project management skills, ability to prioritize tasks, maintain attention to detail, and deliver projects within deadlines.

• Communication: Strong interpersonal skills to align with stakeholders, simplify complex ideas and concepts and influence outcomes.

What we offer

• Stable employment and a hybrid work model (office presence required on Thursdays), plus flexible working hours.

• Transparent and fair salary, including base salary and KPI-based bonus.

• Comfortable office space in Mokotów (Pory 78/7): daily fresh fruits, coffee/tea, leisure zone, no dress code.

• A secure position within a skilled, collaborative team in the dynamic environment of an international product company.

• Comprehensive benefits package: private health insurance, MultiSport card, etc.

• Support for your professional and personal growth through training, courses, and the English Speaking Club.

• Company events and activities: integration events, corporate sports teams, Christmas gifts, birthday celebrations, and more.

• Charity initiatives and opportunities to engage in community support.

• Employee Referral Program.