Head of Marketing

Head of Marketing

Location: Remote (European Time Zone)

Contract Type: B2B

About us:

ETFbook is a Swiss SaaS company providing data, analytics, and custom solutions in the Exchange Traded Funds (ETFs) space.  Founded in 2020, the  we aim to make global ETF data accessible, actionable, and valuable for institutional participants, including ETF issuers, index providers, fund service providers, market makers, exchanges, and buy-side institutions.  

We develop a platform which offers comprehensive insights through a user-friendly web application and robust APIs, covering areas such as product analysis, fund flow tracking, performance comparisons, and liquidity assessments. 

About the role:

In this role, you’ll focus on brand & positioning by develop and execute a comprehensive marketing strategy aligned with business goals.

This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.

Responsibilities:

• Work on positioning the company as a thought leader in ETFs space within institutional client base (buy and sell side).
• Work closely with business, product, data and leadership teams to align marketing activities with business development.
• Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
• Lead strategy for ETF industry events, sponsorships, and conferences.
• Lead media partnerships with leading financial experts and press.
• Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
• Work closely with product team to create effective go-to-market (GTM) strategies for new releases.
• Oversee brand consistency across all channels (website, contents, social media, PR).
• Define and track key marketing KPIs.

Requirements:

• 5+ years in B2B marketing, in fintech, asset management, or wealth management industries.
• Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
• Strong stakeholder management skills, working with sales, product, and leadership teams.
• Hands-on experience with marketing automation tools.
• Experience managing webinars, industry events, and partnerships.
• Strong understanding of LinkedIn for B2B fintech engagement.
• Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.

What we offer: 

• 100% remote work from anywhere within the European time zone. 
• Competitive B2B contract. 
• Exciting growth opportunities in a fast-paced startup. 
• Closely hand-in-hand collaboration with CEO. 
• Impactful work: help revolutionise ETF data market, currently fastest growing area of finance. 
• Have a real impact of developing products: your work will directly influence live projects, delivering measurable results in real-world applications. 
• Culture of innovation: collaborate with forward-thinking professionals in technology and finance where experimentation and creativity are encouraged. 
• Team- buildings events at least twice a year, hosted in various European locations.