Head of Marketing

Head of Marketing

Location: Remote (European Time Zone)

Contract Type: B2B

About:

In this role, you’ll focus on brand & positioning by develop and execute a comprehensive marketing strategy aligned with business goals.

This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.

Responsibilities:

• Work on positioning the company as a thought leader in ETFs space within institutional client base (buy and sell side).
• Work closely with business, product, data and leadership teams to align marketing activities with business development.
• Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
• Lead strategy for ETF industry events, sponsorships, and conferences.
• Lead media partnerships with leading financial experts and press.
• Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
• Work closely with product team to create effective go-to-market (GTM) strategies for new releases.
• Oversee brand consistency across all channels (website, contents, social media, PR).
• Define and track key marketing KPIs.

Requirements:

• 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
• Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
• Strong stakeholder management skills, working with sales, product, and leadership teams.
• Hands-on experience with marketing automation tools.
• Experience managing webinars, industry events, and partnerships.
• Strong understanding of LinkedIn for B2B fintech engagement.
• Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.

What We Offer:

• Ability to contribute to development of cutting-edge platform for global ETF markets.
• Work with senior colleagues and institutional clients on innovative solutions.
• Exciting growth opportunities in a fast-paced startup.
• 100% remote work within the European time zone.
• Competitive compensation.
• Collaborative and innovative work culture.