CRM & Marketing Automation Specialist

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery. 

What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam. 

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions. 

We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be. 

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment.  

We’re waiting for you! 

Join our Marketing team as a CRM Communication Specialist! 

In this role, you’ll lead campaigns that foster long-term user loyalty and effectively acquire and manage marketing consents. 

You’ll have the opportunity to design user communication processes that align customer needs with business goals. Your work will include planning and executing direct marketing campaigns — from newsletters and SMS messages to push notifications in mobile apps. Every action you take will strengthen user engagement and create positive brand experiences. 

Your creativity will shine through as you craft marketing content and explore new communication channels. You’ll continuously analyze campaign performance, draw insights, and implement even more effective solutions. 

If you're looking for a place where you can grow your skills, bring your ideas to life, and create marketing that truly makes a difference — this role is for you. 

Beyond great development opportunities, we offer full flexibility — choose between a hybrid or fully remote model, and we’ll ensure a smooth onboarding process. As part of your benefits, you’ll receive a welcome package, Motivizer vouchers, private healthcare, and a MultiSport card. 

Your responsibilities: 

• Actively acquiring and verifying marketing consents in compliance with regulations, standards, and with care for our customers 
• Running campaigns that build loyalty — from app downloads and account creation to joining loyalty programs 
• Designing effective and engaging customer communication that connects their needs with company goals 
• Creating plans and executing direct marketing campaigns: newsletters, SMS messages, and mobile push notifications 
• Managing content and crafting catchy copy that grabs attention and builds strong relationships 
• Identifying and developing new, innovative direct communication channels 
• Monitoring campaign performance, analyzing results, and drawing insights to make every next step even better 

You're a perfect match for the role, if: 

• You have at least 3 years of experience in a similar role — ideally in the e-commerce industry 
• You hold a university degree, preferably in marketing, management, or communications 
• You have strong skills in analyzing marketing data and reporting campaign KPIs (CTR, OR, conversions) 
• Your English proficiency is at least B2 level, both written and spoken 
• You’re well-organized and communicate easily with others 
• You work dynamically and are not afraid of challenges 
• You value independence and manage your time effectively 

Why joining us worth it: 

• Hybrid or/and remote workplace model 
• You receive all the necessary work resources, such as a laptop and/or a phone 
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones 
• We provide an opportunity for realizing new ideas and appreciate them a lot 
• We encourage the development of skills and competences with internal and external trainings 
• We value DEI – Diversity, Equity & Inclusion 
• We support grassroots initiatives and take part in charity events 
• We offer valuable benefits, such as: 
• the welcome pack, 
• vouchers for the Motivizer platform (each month the employees receive a pool of 220 points they can spend on many products and services available in the system), 
• private healthcare 
• the MultiSport card, 
• an opportunity to take part in internal and external trainings and industry events, 
• many more 
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services