Senior Paid Social Media Specialist

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions.

We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

Join G2A.COM's Marketing team as a Senior Paid Social Media Specialist! We're looking for someone who thrives in the world of advertising campaigns, thinks strategically, analyzes data, and isn’t afraid to test new solutions. If that sounds like you – you’re in the right place.

In this role, you'll have real freedom and influence over how we run our campaigns. We’ll entrust you with specific budgets and give you the trust you need to manage them wisely. You won’t just “set up ads” – we want you to co-create the entire strategy and take responsibility for the results. We're focused on long-term goals, so we're looking for someone who sees the bigger picture, thinks outside the box, and values quality at every stage of work.

If you love experimenting, you'll find plenty of space to test and implement your own ideas here. And if you enjoy sharing your knowledge and have a knack for mentoring, we’ll be happy to involve you in supporting junior team members too.

What can we offer you? Above all, a clear development path and opportunities for promotion. You’ll have full flexibility – work in a hybrid model or fully remotely, depending on what suits you best. You’ll get access to advanced tools and full team support, especially at the beginning. We’ll take care of your onboarding and ensure a good atmosphere and work-life balance. Benefits include a welcome pack, Motivizer vouchers, private medical care, and a MultiSport card.

If you’re looking for a place where you can grow, make an impact, and work on your own terms – apply now. At G2A.COM, we’re waiting for you.

Your responsibilities:

• Planning, implementing, and optimizing advertising campaigns on social media platforms (including Meta Ads, LinkedIn Ads, TikTok Ads, X Ads, and others)
• Close collaboration with marketing, data analytics, and technology teams on digital projects
• Monitoring key performance indicators (KPIs) and preparing regular reports on campaign activities and results
• Continuously improving processes and strategies – conducting A/B tests and other experiments to optimize campaign performance
• Ongoing monitoring, analysis, and interpretation of Paid Social campaign results, with a focus on maximizing effectiveness
• Efficient management of advertising budgets, aiming to minimize costs and maximize return on investment (ROI)
• Staying up to date with trends and changes in the social media advertising landscape
• Seeking innovative solutions to improve the effectiveness of Paid Social efforts
• Collaborating with the marketing team to ensure Paid Social activities align with the overall marketing strategy
• Participating in the development of strategies, analyses, forecasts, media plans, and execution of commercial and branding campaigns
• Creating training materials and presentations related to social media advertising
• Actively supporting other team members in ongoing projects

You're a perfect match for the role, if:

• You have at least 4–5 years of experience running paid social campaigns
• You can manage large advertising budgets and take responsibility for using them effectively
• You know how to plan, optimize, and report on both performance-driven and brand awareness campaigns
• You understand how to align campaigns with broader marketing goals – you think strategically, not just operationally
• You’re proactive, independent, and well-organized
• You have an analytical mindset – you enjoy working with data, drawing conclusions, and testing new solutions

Your additional advantages:

• You have a desire to share your knowledge – mentoring junior specialists is something you're familiar with

Why joining us worth it:

• Hybrid or/and remote workplace model
• You receive all the necessary work resources, such as a laptop and/or a phone
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
• We provide an opportunity for realizing new ideas and appreciate them a lot
• We encourage the development of skills and competences with internal and external trainings
• We value DEI – Diversity, Equity & Inclusion
• We support grassroots initiatives and take part in charity events
• We offer valuable benefits, such as:
• the welcome pack,
• vouchers for the Motivizer platform (each month the employees receive a pool of 220 points they can spend on many products and services available in the system),
• private healthcare
• the MultiSport card,
• an opportunity to take part in internal and external trainings and industry events,
• many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services