Digital Marketing Analyst (remote)

Digital Marketing Analyst (remote)

Part-time: 25h / week (flexible hours)

Salary: 60 - 90 PLN gross / h

Type: temporary employment contract (extension / transition in-house probable)

End-client: international enterprise software vendor

Tasks:

• Core Campaign Management - Develop, implement, manage, optimize and monitor performance marketing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Reddit Ads, and YouTube; Adjust bidding strategies, budgets, and targeting parameters

• Analytics and Reporting - create and maintain comprehensive performance dashboards, cyclical reporting, analyze campaigns against KPIs

• CRM and Sales Pipeline Integration - Manage Salesforce pipeline reporting, Coordinate with sales teams

• Social Media and LinkedIn Management - Boost and promote LinkedIn posts, manage time-limited promotional post, Coordinate with content teams; Monitor LinkedIn post performance and optimize

Requirements:

• 2+ years of experience in managing paid advertising campaigns across multiple platforms

• Advanced proficiency with Google Ads Manager, Microsoft Ads, Meta Ads Manager, and other advertising platforms

• Strong understanding of campaign structure, audience targeting, bidding strategies, and creative optimization

• Demonstrated ability to analyse performance data and make data-driven optimization decisions

• Desirable: platform certifications – especially in Google Ads, LinkedIn Ads / LinkedIn Marketing Labs; user experience in Salesforce, Looker Studio, Google Analytics and HubSpot; experience with significant advertising budgets, A/B testing experience, CRO principles knowledge

• Allowed to work in Poland

• Fluent in English